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Armed police swoop on Ubisoft PR stunt

Authorities condemn "ill-advised stunt" for Splinter Cell: Conviction

A promotional stunt for Ubisoft's Splinter Cell: Conviction in which an actor brandished a fake gun at members of the public has been condemned by police authorities.

Armed officers were called to the Viaduct Basin area of Auckland, New Zealand, as an actor threatened pub customers with an imitation pistol, reports the NZ Herald.

"We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy," said senior sergeant Ben Offner.

Marketing firm Monaco Corporation blamed a third-party company for using fake weapons, and said that it was not the intention to provoke controversy in order to hype the game.

"This was by no means an attempt to get cops down there and get this sort of exposure," offered Duane Mutu, marketing manager for Monaco. "We do apologise, we shouldn't have had guns down there.

"It was just marketing gone wrong."

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Latest comments (9)

Antony Cain Lecturer in Computer Games Design, Sunderland College6 years ago
"It was just marketing gone wrong."

The power of understatement :)

I think they should try to sneak Splinter Cell games on to shop shelves without being seen or heard by anyone... it's the complete opposite of marketing but it'd be fun
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Kingman Cheng Illustrator and Animator 6 years ago
"It was just marketing gone wrong."

Just what I needed to read on a Monday morning at work.
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Alex McFarlane Programmer, Firebrand Games6 years ago
"This was by no means an attempt to get cops down there and get this sort of exposure,"

why do i not believe that?
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Show all comments (9)
Tameem Antoniades Creative Director & Co-founder, Ninja Theory Ltd6 years ago
Someone should get charged for this kind of stupidity
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Ben Furneaux Designer, Turbulenz Limited6 years ago
They should have sacrificed a goat instead.
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David Bruno Associate Producer, Psyonix6 years ago
OK, if this doesn't deserve a visit to www.sadtrombone.com, I don't know what does.

Edited 2 times. Last edit by David Bruno on 19th April 2010 7:26pm

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Feargus Carroll Executive Producer, Krome Studios6 years ago
@ Anthony

"I think they should try to sneak Splinter Cell games on to shop shelves without being seen or heard by anyone... it's the complete opposite of marketing but it'd be fun"

LOL!
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Thankfully, he didn't run into a hard-patriotic cowboy who could have injured him in a heroic-civil act.
( On second thought, it could have been anywone who growth some guts at that moment )
All is well, that ends well.
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Andrew Clayton QA Weapons Tester, Electronic Arts6 years ago
If this had been for Metal Gear Solid i would have suggested hiding the game under a box first.
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