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Armed police swoop on Ubisoft PR stunt

Mon 19 Apr 2010 8:08am GMT / 4:08am EDT / 1:08am PDT
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Authorities condemn "ill-advised stunt" for Splinter Cell: Conviction

A promotional stunt for Ubisoft's Splinter Cell: Conviction in which an actor brandished a fake gun at members of the public has been condemned by police authorities.

Armed officers were called to the Viaduct Basin area of Auckland, New Zealand, as an actor threatened pub customers with an imitation pistol, reports the NZ Herald.

"We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy," said senior sergeant Ben Offner.

Marketing firm Monaco Corporation blamed a third-party company for using fake weapons, and said that it was not the intention to provoke controversy in order to hype the game.

"This was by no means an attempt to get cops down there and get this sort of exposure," offered Duane Mutu, marketing manager for Monaco. "We do apologise, we shouldn't have had guns down there.

"It was just marketing gone wrong."

9 Comments

Antony Cain Lecturer, Wakefield College

263 21 0.1
"It was just marketing gone wrong."

The power of understatement :)

I think they should try to sneak Splinter Cell games on to shop shelves without being seen or heard by anyone... it's the complete opposite of marketing but it'd be fun

Posted:4 years ago

#1

Kingman Cheng Illustrator and Animator

954 182 0.2
"It was just marketing gone wrong."

Just what I needed to read on a Monday morning at work.

Posted:4 years ago

#2

Alex McFarlane Programmer, Firebrand Games

1 0 0.0
"This was by no means an attempt to get cops down there and get this sort of exposure,"

why do i not believe that?

Posted:4 years ago

#3

Tameem Antoniades Creative Director & Co-founder, Ninja Theory Ltd

196 164 0.8
Someone should get charged for this kind of stupidity

Posted:4 years ago

#4

Ben Furneaux Designer, Turbulenz Limited

116 55 0.5
They should have sacrificed a goat instead.

Posted:4 years ago

#5

David Bruno Associate Producer, Psyonix

2 0 0.0
OK, if this doesn't deserve a visit to www.sadtrombone.com, I don't know what does.

Edited 2 times. Last edit by David Bruno on 19th April 2010 7:26pm

Posted:4 years ago

#6

Feargus Carroll Executive Producer, Krome Studios

6 0 0.0
@ Anthony

"I think they should try to sneak Splinter Cell games on to shop shelves without being seen or heard by anyone... it's the complete opposite of marketing but it'd be fun"

LOL!

Posted:4 years ago

#7
Thankfully, he didn't run into a hard-patriotic cowboy who could have injured him in a heroic-civil act.
( On second thought, it could have been anywone who growth some guts at that moment )
All is well, that ends well.

Posted:4 years ago

#8

Andrew Clayton QA Weapons Tester, Electronic Arts

150 7 0.0
If this had been for Metal Gear Solid i would have suggested hiding the game under a box first.

Posted:4 years ago

#9

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