Apple shows renewed commitment to games - Hollenshead
id Software's CEO has said the company has shown a new commitment to supporting games on the Mac
Apple
Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...
id software
id – defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas,...
Todd Hollenshead, id Software's CEO, has said Apple has changed its practices and shows signs of committing to supporting games on the Mac.
Speaking to Kikizo, Hollenshead agreed with comments made by Valve's Gabe Newell that Apple hadn't done enough to support games in the past, but said that Apple CEO Steve Jobs' keynote speech at the Apple Worldwide Developers Conference last year suggests that the company has a renewed focus on games.
"I think historically, Gabe is absolutely right. The Apple guys will probably frown to hear me say that, but I mean there are facts and there are facts, and the fact is, that over the years Apple has shown an interest in gaming and then not followed through on it," Hollenshead said.
"I do think they have made a significant investment... Jobs had a limited amount of time [at his WWDC 07 keynote]... but... had games on his show; not only did he give time to id, he gave time to EA, and I do think that it demonstrates at least a commitment at a high level to sharing the platform's face, if you will, with games."
"But I mean, it is about the follow up... and I certainly hope they follow through on it, because with the hardware now, you're not having to deal with this weird Power PC architecture; they have Intel chips and all that stuff, and it does make it a whole lot easier for us to work with it," he added.

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kevin williams
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Kevin Clark-Patterson
Lecturer in Games Development @ Lancaster and Morecambe College