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Activision UK confirms job losses

By Kath Brice

Wed 31 Mar 2010 10:58am GMT / 6:58am EDT / 3:58am PDT

Publisher "realigning structure" to reflect European market opportunities

Activision Publishing

Activision, Inc. is a leading international publisher of interactive entertainment software products....

In response to reports of redundancies across its UK business detailed by today, Activision has confirmed that it is currently realigning its structure - a move which it says is "ongoing".

It is understood that a number of job cuts are currently under way in the UK's marketing and IT departments as well as the company's European publishing sections.

Today, Activision confirmed: "We are realigning our structure to better reflect our slate and the market opportunities in Europe as well as directing our resources against the largest and most profitable business segments.

"Like any successful business, Activision Publishing consistently works to align its costs with its revenues - this is on ongoing process."

Along with the unspecified number of job cuts, the publisher has reorganised its executive team - promoting CEO Mike Griffith to vice chairman, and CFO Thomas Tippl to COO.

It has also split the company into four specific divisions to oversee its portfolio of titles, with one dedicated to the Call of Duty franchise, another to internal titles such as Guitar Hero, a specific third-party team and the Blizzard business.

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i knew it! a great loss for Activision UK my hart is going to the people that loss there jobs. Activions spended allot of money with Modern Warfare 2 on advertising and lost allot of money with it.

Edited 1 times. Last edit by Sotiri Dimpinoudis on 2nd April 2010 1:06am

Posted:6 years ago


Snipar Scorp

2 0 0.0
Yes, but as a result, Activision is only gaining from that point on, the game has become the Epic structure of FPS proffesional & fun online gaming experience... From all the results and information gathered, The marketing and loss's are paying of themselfs in many ways.

The development into marketing went perfectly, although people still complain on the amounts lost doing it, but in the long run, its a enomoly, the games the best, the fans stick by it = More money, More products being sold, and financial status rising, instead of losing, with no doubt, alot less money being spent on advertising in future as the status of the game is so consistently brilliant.


Posted:6 years ago


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