Mark Androvich
19:29 (BST)
06/03/2008
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Activision sponsors Rock and Roll Hall of Fame
Guitar Hero III featured at museum demo stand
The Rock and Roll Hall of Fame and Museum has announced that Activision has signed on as a new sponsor in support of the museum's efforts to collect, preserve and interpret the global impact of rock and roll music.
Since opening its doors to the world in 1995, nearly seven million people have made the pilgrimage to the Cleveland, Ohio museum. Each year visitors from 50 US states and 100 countries visit the Rock Hall.
Activision will sponsor the museum's exhibit on some of rock's most legendary guitarists, which includes artifacts from Johnny Cash, Kurt Cobain, Jerry Garcia, Robbie Robertson and others.
In addition, Activision will be an official sponsor of the 2008 Rock and Roll Hall of Fame Induction Ceremony to be held on March 10 in New York City at the Waldorf Astoria.
The company will have a demo stand at the museum to allow fans to test drive Guitar Hero III: Legends of Rock.
"We're incredibly excited about this partnership," said Steve Dobo, director of sponsorships for the Rock Hall.
"Activision's support not only helps us tell the guitar chapter of the rock and roll story, but it also gives our visitors a chance to step onto the virtual stage and kick out some jams while they're here."
"Where there's music, there's Guitar Hero, and there are countless Rock and Roll Hall of Fame inductees who've appeared in Guitar Hero," said Dusty Welch, head of publishing for Activision/RedOctane.
"We are absolutely thrilled by the opportunity to offer visitors a chance to live out their fantasies by playing tracks from the artists they are paying homage to."
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