Matt Martin
12:24 (BST)
31/03/2008
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Double Fusion partners for Nordic push
In-game ads firm Double Fusion has signed a deal with karnig4media to extend sales into the Nordic territories.
The regional media specialist currently represents heavyweights including Sky News, Times Online and Newsweek, and will help Double Fusion penetrate Sweden, Denmark, Finland, Norway and Iceland.
"Scandinavia is a sophisticated and highly connected region with a booming games audience. This partnership provides us with the perfect platform to rapidly build and grow advertising sales within the territory," commented Frank Sagnier, Euro MD of Double Fusion.
"karnig4media is respected within the market, enabling us to more quickly make inroads into the global brands that are active within these countries, and to provide local advertising campaigns to Nordic companies seeking to take advantage of in- and around-game opportunities," he added.
The Nordic media market is estimated to be worth 7.8 billion euro, with one billion euro spent on digital media.
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