Steve Fowler on how big data affects game marketing
Articles by Steve Fowler
Steve Fowler is a thirteen-year veteran of the interactive entertainment industry. He is responsible for the brand identity and launch of the Halo franchise at Microsoft and has held marketing and business development roles at Interplay, Sega, Square Enix and Take-Two.
Recent articles by Steve Fowler
Game publishers are turning to content marketing as gamers turn away from traditional ads
Steve Fowler and David Cole examine the problems with Zynga
"Players end up doing most of our marketing for us," says Chris Enock of Riot Games
We look into what defines a mid-core game
Bryan Chu talks us through the brand and marketing behind Magic The Gathering: Duels of the Planewalkers
Similarities drawn between the game publishing market and television
With digital distribution disrupting traditional publishing, who is filling the gap for digital games?