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Steve Fowler,

Steve Fowler is a thirteen-year veteran of the interactive entertainment industry. He is responsible for the brand identity and launch of the Halo franchise at Microsoft and has held marketing and business development roles at Interplay, Sega, Square Enix and Take-Two.

Recent articles by Steve Fowler

Publisher 2.0 - Data Driven Marketing

Steve Fowler on how big data affects game marketing

By Steve Fowler

Publisher 2.0 - The rise of content marketing

Game publishers are turning to content marketing as gamers turn away from traditional ads

By Steve Fowler

Publisher 2.0 - Did The Social Bubble Just Burst?

Steve Fowler and David Cole examine the problems with Zynga

By Steve Fowler

Publisher 2.0: League of Legends' player focused marketing

"Players end up doing most of our marketing for us," says Chris Enock of Riot Games

By Steve Fowler

Publisher 2.0 - Emergence of Mid-Core

We look into what defines a mid-core game

By Steve Fowler

Finding Publisher 2.0: Wizards of the Coast

Bryan Chu talks us through the brand and marketing behind Magic The Gathering: Duels of the Planewalkers

By Steve Fowler

Why Publisher 2.0 is M.I.A. - Part 2

Similarities drawn between the game publishing market and television

By Steve Fowler

Why Publisher 2.0 is M.I.A.

With digital distribution disrupting traditional publishing, who is filling the gap for digital games?

By Steve Fowler

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