Archive - Steve Fowler
Steve Fowler is a thirteen-year veteran of the interactive entertainment industry. He is responsible for the brand identity and launch of the Halo franchise at Microsoft and has held marketing and business development roles at Interplay, Sega, Square Enix and Take-Two.
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Publisher 2.0 - Data Driven Marketing
2 months ago Steve Fowler on how big data affects game marketing
Publisher 2.0 - The rise of content marketing
6 months ago Game publishers are turning to content marketing as gamers turn away from traditional ads
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Publisher 2.0 - Did The Social Bubble Just Burst?
9 months ago Steve Fowler and David Cole examine the problems with Zynga
Publisher 2.0: League of Legends' player focused marketing
10 months ago "Players end up doing most of our marketing for us," says Chris Enock of Riot Games
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Publisher 2.0 - Emergence of Mid-Core
11 months ago We look into what defines a mid-core game
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Finding Publisher 2.0: Wizards of the Coast
A year ago Bryan Chu talks us through the brand and marketing behind Magic The Gathering: Duels of the Planewalkers
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Why Publisher 2.0 is M.I.A. - Part 2
A year ago Similarities drawn between the game publishing market and television
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Why Publisher 2.0 is M.I.A.
A year ago With digital distribution disrupting traditional publishing, who is filling the gap for digital games?
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