Archive - Will Luton

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3 Elevator Pitch: A Game to Make You More Creative

3 months ago Will Luton's card game for developers who need fresh ideas


8 GDC on a budget

In association with QUALCOMM

Opinion 4 months ago Will Luton's tips on how to explore San Francisco without breaking the bank


30 The Celebrification of Developers

Opinion 11 months ago As indie developers become public personalities, what damaging effects does it have on their personal and professional lives?


27 The Future of Games: We Need To Protect Our Past

Opinion A year ago With two of his games gone from the App Store forever, Will Luton asks if there's a better solution to preserving old games than piracy


4 Free-to-Play Marketing: Positioning and Proposition

A year ago In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game


52 End of the Golden Age: Are Games Consoles Too Generic?

Opinion A year ago Games consoles are becoming homogeneous appliances with few distinguishing features, argues Will Luton


13 How I Stopped Worrying and Learned To Love The Microconsole

Opinion A year ago Will Luton laughed at the Android microconsoles. Now he's loved-up


56 The Future of Games: F2P Is Not Evil Nor The Only Solution

Opinion A year ago A them-and-us mentality over free-to-play is making fools of us all, argues Will Luton


29 Tut-Tut: What's Wrong with Maxim's Gamer Girl?

Opinion 2 years ago Will Luton isn't angry with Maxim's Gamer Girl contest, just disappointed


51 Could Mobile Replace the Console?

Opinion 2 years ago Are smartphones and tablets really the console killers? Definitely maybe, says Mobile Pie's Will Luton