Archive - Will Luton

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3 Elevator Pitch: A Game to Make You More Creative

3 days ago Will Luton's card game for developers who need fresh ideas

GDC

8 GDC on a budget

In association with QUALCOMM

Opinion A month ago Will Luton's tips on how to explore San Francisco without breaking the bank

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30 The Celebrification of Developers

Opinion 7 months ago As indie developers become public personalities, what damaging effects does it have on their personal and professional lives?

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27 The Future of Games: We Need To Protect Our Past

Opinion 8 months ago With two of his games gone from the App Store forever, Will Luton asks if there's a better solution to preserving old games than piracy

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4 Free-to-Play Marketing: Positioning and Proposition

9 months ago In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game

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52 End of the Golden Age: Are Games Consoles Too Generic?

Opinion 9 months ago Games consoles are becoming homogeneous appliances with few distinguishing features, argues Will Luton

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13 How I Stopped Worrying and Learned To Love The Microconsole

Opinion 10 months ago Will Luton laughed at the Android microconsoles. Now he's loved-up

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56 The Future of Games: F2P Is Not Evil Nor The Only Solution

Opinion A year ago A them-and-us mentality over free-to-play is making fools of us all, argues Will Luton

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29 Tut-Tut: What's Wrong with Maxim's Gamer Girl?

Opinion 2 years ago Will Luton isn't angry with Maxim's Gamer Girl contest, just disappointed

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52 Could Mobile Replace the Console?

Opinion 2 years ago Are smartphones and tablets really the console killers? Definitely maybe, says Mobile Pie's Will Luton