Archive - Mary Jane Irwin

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Bethesda Softworks' Pete Hines

7 years ago The VP of marketing discusses the lessons learned from The Pitt debacle, MMOs and working with Jerry Bruckheimer

Music games "not a fad" - RedOctane

7 years ago Company co-founder is confident there much more to come from the genre

4 Third parties 'misjudged' the Wii

7 years ago RedOctane, EA and 2K mull over best practice for Nintendo's family machine

SOE built Free Realms by 'listening to kids'

7 years ago Director of brand marketing outlines ten myths that the company avoided on the way

EA Sports seeks brand parity with Nike and ESPN

7 years ago Peter Moore hopes company will provide "personal access to the emotion of sports"

Home World

7 years ago Three months after launch, Sony's Home team discuss success so far, user demographics and evolution in 2009

The Beautiful Game

7 years ago The creative force behind Flower gives his views on bringing emotion into the videogames experience