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Johannes Heinze,

Recent articles by Johannes Heinze

How gacha can benefit Western game developers

AppLovin MD Johannes Heinze on the potential of a "powerful monetisation tool" that's big in Japan, and less so in the West

By Johannes Heinze

A beginner's guide to boosting Lifetime Value

Server-side development, balanced difficulty and weekly events - AppLovin MD Johannes Heinze on increasing LTV in mobile games

By Johannes Heinze

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