Katherine Brice
Deputy Editor, GamesIndustry.biz

16/10/2009 @ 09:36

Study: Impulse purchases account for 40% of game sales

40 per cent of game buyers have purchased a game on impulse in the last six months, according to a new Canadian study conducted by The NPD Group. These impulse purchases, it speculates, are attributable to creative packaging, online accessibility and a rise in the availability of low cost pre-owned games.

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