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Just Dance launches campaign to raise money for Alzheimer's Research UK

Ubisoft will donate £1 for every dance memory shared on social media

Alongside today's launch of Just Dance 2020, Ubisoft UK has announced a campaign to raise money for Alzheimer's Research UK, called Just Dance Memories.

The publisher has invited users to share their own dancing memories on social media using the hashtag #JustDanceMemories, beginning today. For every post with that hashtag, Ubisoft will donate £1 to Alzheimer's Research UK. It will also donate for every share of its campaign video.

Money raised will go toward dementia research at Alzheimer's Research UK, up to a total of £30,000.

Alzheimer's Research UK is a charity organization dedicated to researching the causes, diagnosis, prevention, treatment and cure of dementia. Its goal is to bring about the first life-changing dementia treatment by 2025.

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.