Crash Bandicoot rescues UK retail market in June

Activision's remake was the No.1 game after just two days on sale

Crash Bandicoot N.Sane Trilogy was the UK's best-selling boxed game for the month of June, despite only being on sale for two days.

In fact it did it comfortably, more than doubling the sales of the second-placed game: Tekken 7 (GfK/UKIE data).

Activision's remake of the first three Crash games was so successful it actually prevented what was set to be a terrible month for the UK boxed market, made worse by a disappointing E3 and GAME's recent profit warning. Physical game revenue rose 4% in June this year compared with last year to 35.4m, while the number of games sold rose 9% to 1,251,712 units sold. Activision Blizzard accounted for 16.5% of all the physical games sold last month and 13% of the revenue.

Indeed, Crash's first week sales even surpassed that of Horizon: Zero Dawn, which was the previous fastest-selling single-format release of the year.


An unlikely hero for games retail

Outside of Crash and Tekken, Dirt 4 races in at No.6, while another old brand Wipeout: Omega Collection slips in at No.9. Nintendo's new IP Arms debuts at No.15 for the month, and another racing game in the form of Micro Machines: World Series makes No.23 (that game was also released right at the end of June).

Further down the charts are The Elder Scrolls Online: Morrowind (No.30), Star Trek Bridge Crew (No.42), Dead by Daylight (No.46) Elite Dangerous (No.49) and Moto GP 3 (No.50).

Yet you could sell under 5,000 units to break the Top 50 this week, and you only needed a little more than 21,000 copies sold to reach the Top Ten. Three of the games in the Top Ten have been on sale for over a year, including Rocket League (No.10), Overwatch (No.5) and GTA V (No.3). The latter title has actually been on sale for a huge 46 months.

PS4 accounted for over 55% of the games sold last month, Xbox One is at No.2 with 28.4%, while Switch - which has a significantly smaller install base - is at No.3 with 5.7%.

Looking ahead to July, and there isn't a huge number of PS4 or Xbox One games that will likely benefit the market, aside from some promising indie and typically digital-friendly releases (like Team17's Aven Colony and Epic Games' Fortnite). The big publisher of the month is unquestionably Nintendo, which will release Splatoon 2 on Switch followed by a new version of the 3DS (the New 2DS) along with three games - the long delayed Dr Kawashima's Devilish Brian Training, Hey, Pikmin! and Miitopia.

Here is the UKIE/GfK Top 20 for June:

New1Crash Bandicoot N.Sane Trilogy
New2Tekken 7
53Grand Theft Auto V
124Horizon: Zero Dawn
New6Dirt 4
17Injustice 2
58 FIFA 17
New9Wipeout: Omega Collection
710Rocket League
311Mario Kart 8: Deluxe
1512Forza Horizon 3
613Tom Clancy's Ghost Recon: Wildlands
1114Call of Duty: Infinite Warfare
1916Dishonored 2
817LEGO Worlds
1018The Legend of Zelda: Breath of the Wild
2220Tom Clancy's Rainbow 6: Siege

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