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PS4 price drops to $249 for a limited time

Sony introduces a new gold-colored PS4 in America while Europe also gets one in silver

For its "Days of Play" campaign with "9 Days of Epic Deals," which overlaps E3 and runs from June 9-17, Sony has lowered the price on a special gold-colored PS4 in the US. The slim PS4 system comes with 1TB of HDD storage and will sell for "a limited-time promotional price" of $249.99 USD / $329.99 CAD.

Meanwhile, in Europe, both the gold and a silver option are being made available, but the European edition comes with less storage at just 500GB, and consumers will have to wait until June 28 (Sony said pricing should be checked at local European retailers). The DualShock 4 controllers will, of course, match the respective color schemes.

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While Sony has stressed that the new price is temporary, we wouldn't be surprised if the PS4 did receive a permanent price cut in the near future or if that announcement came at Sony's E3 press conference next week. With attention being heaped upon Nintendo for Switch and a spotlight shining on Microsoft for Project Scorpio, one of the best ways to draw consumer attention back to PlayStation is with a boatload of great games and a new, low price. Sony's media briefing takes place on Monday, June 12 at 6PM Pacific time. GamesIndustry.biz will be reporting from Los Angeles on all the E3 happenings next week.

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Latest comments (3)

James Prendergast Research Chemist 6 months ago
I don't see the point of the 500GB option. I already upgraded my PS4 to a hybrid 1GB HDD and it's already full and requires constant uninstalling/reinstalling of content. My PS3 and 360 were both upgraded with superior HDDs too and I met those limits at the time as well... Honestly, selling a console with less than 1 TB of in-built storage in 2017 is patently ridiculous....
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Daniel Trezub QA Analyst, GameLoft6 months ago
@James Prendergast: It makes sense in the sense of getting a lower entry point to the customers. After you bought it, you can see you need more storage, but then you are already hooked up.
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James Prendergast Research Chemist 6 months ago
@ Daniel: I don't think the slightly smaller HDD in the EU market is the reason for the lower price when that's not the case elsewhere... or given that the console has had (and continues to have) the same size HDD on what is a temporary novelty sale....
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