Green Man Gaming today announced the appointment of Lesley McDiarmid as Head of Corporate Partnerships. Lesley brings her vast experience of identifying and building strong partnerships between businesses particularly in the video gaming and technology industries to Green Man Gaming as it seeks to rapidly grow its B2B partnerships with leading global technology brands.
Lesley will be leading all Corporate and B2B partnership projects at Green Man Gaming, working closely with new and current partners including Intel, Lenovo, Cyberpower PC, Origin PC and Unreal Engine. She will also be identifying B2B opportunities involving Green Man Gaming's store and technology.
Before joining Green Man Gaming, Lesley worked at leading media titles building strong relationships with sponsors and advertisers and co-ordinating innovative marketing campaigns for technology and video gaming brands. As Head of Entertainment at NewBay Media - publisher of MCV and Develop, she helped the business increase its brand awareness in the industry and played a major role in growing sponsorship and advertising revenue.
"We are very happy to have Lesley join Green Man Gaming to head up our Corporate Partnerships team as we seek to build more B2B partnerships and identify synergies with technology brands to grow the business further. Lesley's experience and strong relationships within the industry make her a valuable asset to the Green Man Gaming team," said Paul Sulyok, Founder and CEO of Green Man Gaming.