Sega Europe has made three senior promotions to its marketing and brand team.
Anna Downing has been named marketing director for Sega Europe. Previously head of product marketing, Downing has been within the Sega organisation for seven years and will lead the marketing, PR and community teams in EMEA and the US around the firm's core 'pillars'. Those pillars are Creative Assembly, Relic Entertainment, Sports Interactive, Sonic Team, Amplitude Studios and Sega Searchlight.
Meanwhile, Rowan Tafler has been named head of brand for Sega's Searchlight business. Searchlight is the pillar that, amongst other things, works with other studios and releases games on behalf of independent studios. Previously senior brand manager, Tafler will spearhead Sega's hunt for new Western content. Sega says that more information around the Searchlight project will be made available in the coming weeks.
Finally, Peter Oliver has become head of public relations for Sega Europe. He will oversee the implementation of PR campaigns and corporate communications across EMEA territories and the US for those aforementioned pillars. He gains the promotion following a five year stint as PR manager.
"Sega is constantly striving to hire the best possible people, so it's immensely satisfying that we can look within our existing pool of talent to fill three high profile positions." said John Clark, SVP of commercial publishing for Sega Europe.
"It speaks volumes about the confidence we have in our team at Sega Europe, that we were able to fill 66% of vacancies in the past 12 months through internal recruitment. It reiterates our desire to nurture and develop the talented people we have working here."
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