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Apocalypse Now dev raises target after Kickstarter failure

Erebus now calling for $5.9m via direct donation, despite only raising $173,000 with crowdfunding campaign

Some creators simply do not accept failure, and it appears games developer Erebus is one of them. After it failed to reach its crowdfunding goal for an Apocalypse Now video game, it has increased its target sixfold and switched to receiving pledges directly.

The Kickstarter campaign launched in January with a target of $900,000, but only managed to raised $173,000 - less than 20% of its goal - by the final week. Now Wired reports Erebus is calling for donations through the Apocalypse Now site, with the target raised by more than six times to a whopping $5.9m.

At the time of writing, the studio has received almost 500 pledges amounting to $170,000 - just short of the original campaign. The end-date for the crowdfunding drive is May 19th, 2018. No backers will be charged unless Erebus reaches its target.

Current backers will be entitled to more rewards through the new, long-term campaign, while those who have yet to pledge with have the option of even higher tiers - the biggest being $1m, which (in addition to all lower rewards) gives backers a 'Physical Installation Edition', the chance to spend a month with the development team, an adventure holiday, a prop from the film and a "surprise reward".

The project has the backing of the film's director Francis Ford Coppola and his production company and is positioned as a Fallout-style first-person RPG. Erebus has recruited developers that not only worked on Fallout, but also Battlefield, The Witcher and Gears of War.

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Latest comments (3)

Dan Griliopoulos Lead Content Editor, Improbable11 days ago
Just 500 backers giving 170k? That's a bit odd. I'd expect around 5000 backers for that amount of money. Unless someone's backed the nonsense £100k tier...
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Paul Ledbury News Editor / Writer, TheSixthAxis11 days ago
The goal was always 5.9 million but they were going to cover it in numerous funding efforts.

The small print on the site is very concerning:

"Backers can change or cancel their Pledge at any time before the Game reaches the funding level sufficient at which Erebus decides to proceed with the development of the Game (the “Trigger Point”). Erebus will announce on the Site when it achieves the Trigger Point. Erebus anticipates that if the Trigger Point occurs, it will be before Erebus receives commitments sufficient to entirely fund the development of the Game. In that case, Erebus will start Game development, but anticipates continuing to accept Pledges for the Game. Backers can increase, decrease, or cancel their Pledge at any time prior to the Trigger Point. After the Trigger Point, Backers can’t decrease or cancel their Pledge.

For the avoidance of doubt, in consideration of our good faith efforts to develop, produce, and deliver the Game with the funds raised, you agree that any amounts applied against Rewards Costs and Game-Related Costs are deemed earned by us and non-refundable, regardless of whether or not we are able to deliver the Rewards and/or complete the Game."

The "target" they want to reach is not 5.9m, but an unspecified amount. They can announce this target at any point, and lock in peoples cash, no refunds. So they could say the target is 2 million, take everyone's cash, but not manage to raise the rest and still walk away. They even state they will decide a Trigger that won't give them enough cash to do the game.
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Aleksandr Palatnik Studying Computer Graphics, UCSD11 days ago
@Paul Ledbury: This sounds a lot like Star Citizen all over again.
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