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Pokemon GO is now the biggest US mobile game ever

Niantic's insta-hit has topped Twitter's daily users and sees more engagement than Facebook

In case you had any doubt whatsoever that Pokemon GO is destroying all mobile competition, SimilarWeb has confirmed that the wildly popular augmented reality title has managed to surpass Twitter's daily active users, "and if the trend continues, it is poised to take on Snapchat, WhatsApp, and other popular social apps."

SurveyMonkey has found that on Monday Pokemon Go had around 21 million daily active users in the US, which puts it ahead of Candy Crush's (presumed) 2013 peak, and other major titles in the past like Draw Something, Clash Royale, and Slither.io.

Incredibly, Pokemon GO has already reached 10.8% of all Android phones in the US, which "puts the app ahead of many well-known apps, some of which have been around for years," SimilarWeb noted. Furthermore, the game has quickly topped other leading mobile titles in terms of current installs - it beats both Candy Crush Saga (8.7%) and Clash of Clans (5.2%) on current installs, and in only a week since its release Pokemon GO has a larger reach than many popular non-gaming apps like Viber, LinkedIn, ESPN, iFunny, Lyft, musical.ly, and Tinder.

Installs and users are important metrics, of course, but it's also important to track an app's actual engagement. As noted by intelligence firm Sensor Tower, Pokemon Go is seeing its users spending more hours in the game than on Facebook. That being said, engagement may be a slight weak point for Pokemon GO from the mobile game perspective, as Sensor Tower also pointed out that it falls short in time spent when compared to Candy Crush or Game of War.

It's only been one week, however, so it'll be very interesting to see how these numbers fluctuate over time and whether Niantic and Nintendo can keep the momentum with Pokemon GO over the long-term.

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Latest comments (7)

Henrique Taunay Game Developer A year ago
IMHO, the most important lesson in this entire Pokemon GO phenomenon is the impact/potential of a skin.
The gameplay of Ingress is way to similar with GO to call it innovative, the developer is the same, the map engine is the same, and yet the Pokemon theme took it to a whole other level.
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Bill Young Head of Strategic Partnerships & Sponsorships, esports, TwitchA year ago
Skin...or IP, more to the point. This is not too dissimilar with what happened when Glu added Kim Kardashian.
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Maarten Brands Director, Cook & BeckerA year ago
Lesson learned, do not call your game 'Ingress' if you want to reach true mass-market scale. Ingress sounds like the opposite of fun. Like the name for a health-care insurer.

Dismissing Pokemon as a 'skin' is too easy. It is a perfect brand/product fit + great timing by launching this in Summer. Ingress for instance launched in November/December, those months of the year people can't wait to get outside...

Edited 1 times. Last edit by Maarten Brands on 15th July 2016 8:04am

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Show all comments (7)
Jordi Rovira i Bonet Lead Engineer, AntictoA year ago
At the age of 37, i captured my first Pokemon.
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Jeff Kleist Writer, Marketing, Licensing A year ago
To be fair, summer is the months I refuse to go outside as much as possible. I don't even wear a jacket above 45F
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Keldon Alleyne Developer, leader, writer, Avasopht LtdA year ago
I wonder how long interest can last, and how the introduction of trading will affect that given that unlike Pokémon Red and Blue, connectivity is a few orders of magnitude greater!

Pokémon Red and Blue was not just about catching pokémon, but also about exploring the world. Could that element be the greatest strength of Pokémon Go? - getting people to explore the real world!!!
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Steven Hodgson Programmer, Code in Progress LtdA year ago
I wonder how long interest can last, and how the introduction of trading will affect that given that unlike Pokémon Red and Blue, connectivity is a few orders of magnitude greater!
The lack of connectivity was never a problem when the GTS was introduced in the later generations, it was the sheer number of evolutions and the time it takes just to perform each trade. You're looking at hours of back to back trading.
Plus there will people wanting to trade just so they can send them back to the professor for candy so they can advance their fighting team to compete against.

Edited 1 times. Last edit by Steven Hodgson on 18th July 2016 3:25pm

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