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Naughty Dog apologises for using AC Black Flag art in trailer

By Dan Pearson

Naughty Dog apologises for using AC Black Flag art in trailer

Thu 25 Feb 2016 10:37am GMT / 5:37am EST / 2:37am PST
Media

Uncharted 4 slot used concept art as background painting

Naughty Dog has been forced to issue a slightly humiliating apology after an eagle-eyed Ubisoft dev noticed that the developer had utilised some concept art from Assassin's Creed: Black Flag in its newest trailer for Uncharted 4.

The inadvertent theft was spotted by Aza´zia Aymar, head of content for Assassin's Creed, who took a fairly light-hearted stance on the incident.

The trailer, shown below, has now been edited to remove the art, which was featured as a painting on the wall which triggers a day dream for series star Nathan Drake. Naughty Dog has since apologised for the slip in an official blog post.

"In our eagerness to get the story trailer out we made a regrettable mistake and didn't thoroughly vet the art work used for an in game painting. We've already updated the trailer. We hold all artistry in high regard and take full responsibility for having allowed this to happen.

"We want to sincerely apologise to everyone at Ubisoft, the Assassin's Creed team, the original artist, and our fans."

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Interestingly, it's not the first time that Naughty Dog has slipped up in this way. Previously, the studio was forced to apologise to a cartographer after using a copyrighted map in The Last of Us. The outfit also faced strong criticism from actress Ellen Page, who believes that Naughty Dog "ripped off" her likeness for the character of Ellie in The Last of Us. Others have suggested that both Helen Mirren and Jason Statham were strong influences on the design of two British characters in Uncharted 3.

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8 Comments

Abraham Tatester Producer

76 76 1.0
Popular Comment
Protip for Naughty Dog (and anyone else): Don't underestimate the power of slapping a big "FPO" across your assets that are "For Placement Only." It ain't pretty, but it works. Make the "FPO" transparent (but still easily noticeable) if need be.

(I learned that once the hard wayŚbut not while using another company's assets, thank goodness.)

Edits: Morning grammar!

Edited 3 times. Last edit by Abraham Tatester on 25th February 2016 4:32pm

Posted:5 months ago

#1
Naughty.

Posted:5 months ago

#2

Richard Browne Partner & Head of Interactive, Many Rivers Productions

210 293 1.4
Wonder if that occured in Santa Monica or offshore...

Posted:5 months ago

#3

Tim Carter Designer - Writer - Producer

639 370 0.6
What does it matter? All those big triple-A games look the same anyway.

Posted:5 months ago

#4

Paul Jace Merchandiser

1,177 1,963 1.7
That is the perfect picture of Nathan Drake looking like he got caught with his hand in the cookie jar. But seriously how does something like this even happen.

Posted:5 months ago

#5
Massive team sizes and outsourced art.

Posted:5 months ago

#6

Tudor Nita Lead Programmer, Gameloft Romania

37 48 1.3
@Gordon
More like massive team sizes and ludicrous deadlines. Outsourcing art is generally safer than those 2 overworked producers and that single team in Legal trying to screen all FPO art.

Posted:5 months ago

#7

Greg Wilcox Creator, Destroy All Fanboys!

2,577 1,614 0.6
What happened to paying people to actually draw concept or other art and not swipe it from elsewhere? If this were a student project, some kids would have gotten a big, fat "F" for their lack of effort. Eh, whaddever. Let's see how long until this happens again with a different dev team...

Posted:5 months ago

#8

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