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SNK Playmore establishes SNK Entertainment

By Brendan Sinclair

SNK Playmore establishes SNK Entertainment

Wed 24 Feb 2016 3:07pm GMT / 10:07am EST / 7:07am PST

New subsidiary created "to bring back many of our once dormant IPs" with game development and licensing opportunities

The king of fighters is looking at another comeback. SNK Playmore this week announced the formation of a new subsidiary, SNK Entertainment.

Based out of its parent company's offices in Osaka, Japan, SNK Entertainment will have a few areas of focus. It will contract and develop new digital entertainment (including video games), but it will also work to ramp up activity surrounding SNK's library of intellectual properties with "new and exciting sublicensing opportunities and collaborations." Some of the bigger names in that library of IP include Metal Slug, the King of Fighters, Fatal Fury, and Samurai Shodown.

"SNK Entertainment has been formed to bring back many of our once dormant IPs, and serve as a starting point for the development of new SNK digital content, collaborations, license business, merchandise, etc., and the creation of a wide variety of content both reinforcing and bringing the SNK Brand back to the forefront going forward," the company said.

The new subsidiary comes on the heels of a change in ownership. Last August, Chinese outfit Ledo Millenium paid $63.5 million for an 81 percent stake in the company. At the time, CEO Zheng Jianhui said he wanted to follow the Marvel formula with SNK's IP.

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1 Comment

Alfonso Sexto Lead Tester, Ubisoft Germany

1,158 1,286 1.1
new SNK digital content
I'm still wishing for a new Metal Slug. So This sounds like good news. But the last mobile games were not of my taste.

Posted:7 months ago


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