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Retail

ESA: People "deserve better" than NPD numbers

By Brendan Sinclair

ESA: People "deserve better" than NPD numbers

Fri 15 Jan 2016 8:07pm GMT / 3:07pm EST / 12:07pm PST
RetailOnline

Trade group upset that released data doesn't take digital or mobile revenues into account

Last night, the industry-tracking NPD Group released its US retail sales data for 2015, showing revenues were essentially flat year-over-year. Today, the Entertainment Software Association took exception to that characterization of the industry.

The ESA released an "advisory" to provide context for the figures, calling the NPD's data correct, but incomplete.

"Scores of millions of consumers purchase innovative content in myriad ways, including subscription services, digital downloads, and via their mobile devices," the group said. "Gone are the days when the industry's growth and strength could be determined by retailers simply reporting packaged good sales. Unfortunately, NPD's revenue data yesterday continued to reinforce that traditional model at the expense of new areas where the industry is growing.

"Consumers, the creators and innovators of our industry, and the investment community deserve better. ESA will do its part by encouraging and motivating NPD to release the total consumer spend for 2015 that includes all aspects of this diverse industry."

[UPDATE]: An NPD representative responded to the ESA's comment saying, "NPD is fully committed to reporting on the total industry, which we have done for several years at the category level through our Games Market Dynamics service. NPD's monthly retail/e-tail data release covers physical sales, which remains a very significant portion of total industry sales, but is not representative of total video game industry revenue. We have been clear on the scope of these monthly reports."

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4 Comments

James Prendergast Research Chemist

766 476 0.6
I always thought the issue was that the digital services did not want to share that data with the NPD and thus any numbers they release are even more of an estimate than those released from polling selected retailers.

Seems the ESA is really complaining about a situation its members and equivalents are creating. The lack of sharing data and experience is a huge problem in this industry.

Posted:4 months ago

#1
It is competitive business, sharing data would be stupid. I don't honestly see the value add of the consumer knowing the numbers behind game sales?

Posted:4 months ago

#2

James Prendergast Research Chemist

766 476 0.6
Sharing data on proprietary information would be stupid. Sharing past sales data is neither proprietary (no one 'generates' or 'creates' sales data) or going to weaken your position in a market.

This isn't for consumers, it's for development houses and publishers. It helps you build a picture of your market without simply guessing at it - which is what is happening to a large extent at the moment.

Many other sectors share this sort of data and much else besides...

Posted:4 months ago

#3
Well, on the leading games sector, mobile, everyone's sales data is public in services like App Annie and Priori Data. NPD could have easily just, like, you know, check App Annie.

Posted:4 months ago

#4

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