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Microsoft drops price of Xbox One Kinect

Stand-alone camera and hardware bundle head into holidays at cheaper price points

Microsoft is giving the Kinect a little promotional love, as the company today announced price cuts on the stand-alone Xbox One peripheral, as well as hardware bundles that include it.

For a limited time, the stand-alone Kinect will be available in North America for $100 (down from its original $150 price point), while the Xbox One with Kinect bundle featuring three downloadable Kinect games will sell for $400 (down from $500).

The price cut is advertised as temporary, but Microsoft has made promotional prices permanent before. Last holiday season, it dropped the price of the Xbox One to $350 for a limited time. It repeated that promotion in January, and then made it permanent in June.

In announcing the cuts, Larry "Major Nelson" Hryb emphasized that Kinect remains a part of Microsoft's plans going forward.

"Nearly half of Xbox One owners are using Kinect today, and across the Xbox fan base, Kinect sensor owners are regularly among those reporting the highest level of customer satisfaction," Hryb said. "We are also continuing to invest in Kinect, and are looking forward to launching the Cortana personal assistant on Xbox One in 2016."

The Kinect was a key part of Microsoft's original marketing message around the Xbox One in 2013, but soon found itself de-emphasized as Microsoft removed it from the core hardware offering in mid-2014. Consumers responded to the Kinect-less console, as Microsoft reported sales doubling month-over-month once the new hardware option was introduced.

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Latest comments (3)

Aleksi Ranta Category Management Project Manager 2 years ago
I still dont know what the kinect is used for really, other than logging into your account slightly easier. And i think most consumers feel the same way,therefore the price should be well around 50USD/EUR to get to that impulse buy range. Also whatever Mr Nelson is telling us, Microsoft havent said anything new about kinect lately, zero. "the power of the cloud" has also been put on the backburner and probably with good reason.
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Andy Samson QA Supervisor, Digital Media Exchange2 years ago
Maybe with Kinect they will make the Cortana virtual assistant experience for the XBOX One more interactive since it can be used to track and identify (biometrics) the user(s) in the room. But that's just me hoping they're still interested in using the kinect at all for any game coming out for next year and beyond.
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Curt Sampson Sofware Developer 2 years ago
Funny, I was thinking the same thing after reading this article: Kinect really needs to be a $50 item to even have a hope of starting to succeed. (Well, and yeah, it obviously also needs some better uses than what we've seen so far.)

I've got to say, though, I have some sympathy with MS's problems here. They tried to introduce something that nobody else had or was doing, which is certainly the right approach to take. But this is a lot tougher when you have a big hardware component, because the marginal costs just don't come down they way they do with software. If only they could have found some way to play to Kinect's strengths, rather than colliding with its weaknesses. (And also bring it down to $50.)
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