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Nintendo offers revenue share to YouTubers

"Creators Program" returns as much as 70 per cent of ad revenue

YouTubers needn't fear making videos about Nintendo products any longer, thanks to a "Creators Program" that offers a 70 per cent advertising revenue share.

That's if a user registers an entire YouTube channel to the scheme. If it's just a standalone video, the share drops to 60 per cent.

In May 2013, Nintendo laid claim to the revenue earned by YouTube videos using its games as a basis. Although it placed ads on certain videos, the company stated that, "unlike other entertainment companies, we have chosen not to block people using our intellectual property."

This marks a turnaround in Nintendo's approach to an increasingly important aspect of the games media. It should be noted, however, that the revenue share model employed by the "Creators Program" isn't the standard model for YouTube.

Some companies remain sceptical about the practice, but a growing number recognise YouTube videos as a valuable resource for finding and engaging an audience. In many cases, content creators aren't required to share any of the revenue they earn from advertising.

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Latest comments (4)

Klaus Preisinger Freelance Writing 2 years ago
Some call it shooting yourself in the foot, others call it an innovative method of empowering third party software on Nintendo systems. Professional publications smilingly point towards the fact of them being their own host for video content, instead of being at the mercy of Google. How Nintendo intends to make a profit is everybody's guess.

Edited 1 times. Last edit by Klaus Preisinger on 29th January 2015 2:32pm

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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix2 years ago
Am I right in thinking that most publishers didn't take the step of claiming the ad revenue in the first place? I may be wrong, but if that's the case, it sort of puts this in a different light.
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development2 years ago
Youtubers make their money from advertising whilst they're promoting your products for free. They only make reasonable money if they're able to promote your products to a shitload of subscribers. I'd love to be in a position where that wasn't something I'd kill for, but I don't think that position actually exists and this is a massive fail for anyone saying no to free publicity.

Any tubers out there that want to cover my stuff, I'd consider a rev share in YOUR direction.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.2 years ago
Definitely a bad idea. Fan and media web sites which publish their own media (as Klaus pointed out) are exempt from this revenue sharing debacle.

This is certainly not about adding an income stream but seems to have everything to do with having more control.

On a good note, those that become a member of the Creators Program will certainly never be accused of being paid by Nintendo for a favorable review and coverage..
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