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Nintendo's Amiibo line sold 700k units in the US alone

Toy sales were "roughly equal" to Super Smash Bros. Wii U, Pokemon sold 1.5 million

The Amiibo toy line was a highlight in a strong November for Nintendo in the US.

According to figures released by the company yesterday, the Wii U version of Super Smash Bros. sold almost 710,000 units in the month, despite launching on November 21. Add that to the 1.5 million units sold of the 3DS version since October and it's clear that Super Smash Bros. remains a key franchise for Nintendo.

The shortage of certain Amiibo toys appears to be as much about their popularity as Nintendo's production strategy. The company did not release an exact sales number, but it did say that it was "roughly equal" to Super Smash Bros. Wii U.

The launch of Super Smash Bros also pushed the Wii U to its biggest ever month for sales, rising 10 per cent year-on-year. According to Siliconera, the game's launch week was the best week for Wii U sales since it first hit shelves two years ago,

Pokemon Omega Ruby and Alpha Sapphire completed an entirely positive picture, with a combined total of nearly 1.5 million sales.

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Latest comments (7)

Gwyn Howell Developer 2 years ago
ka-ching
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Daniel Hughes PhD Researcher, Bangor University2 years ago
The launch of Super Smash Bros also pushed the Wii U to its biggest ever month for sales, rising 10 per cent year-on-year. According to Siliconera, the game's launch week was the best week for Wii U sales since it first hit shelves two years ago,
Wii U had it's best ever week with Smash launching, but definitely not it's best ever month, I think that's an error, Matthew. 10% year-over-year growth would only put Wii U in the 250k range for this November, and it definitely sold more than that in both December 2012 and December 2013.
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Roland Austinat roland austinat media productions|consulting, IDG, Computec, Spiegel Online2 years ago
Where are those analysts now who said that Satoru Iwata should be fired? That Nintendo was over?
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Klaus Preisinger Freelance Writing 2 years ago
@Roland
I assume those analysts are firmly in place as they will no doubt be able to calculate that a million Amiibos will neither put a dent into $6.7 billion worth of revenue, nor $330 of annual losses. (Source: http://www.nintendo.co.jp/ir/pdf/2013/annual1303e.pdf)

What is Nintendo going to make off one Amiibo? Five bucks maybe? The rest gets swallowed by distributors, retailers and taxes. Even if you are willing to assume more favorable sales figures in Europe and Japan, you do not end up with much.
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Jeff Kleist Writer, Marketing, Licensing 2 years ago
@Roland

NINTENDO can fart in a cup, and sell100,000 units to their fan base. Which is what they the did with Amiibo. Smash is again, one off hose games that will push the people whom ere lays going to buy the system off the fence. The issue is selling to then airstream, which WiiU continues to fail miserably at, as well as retaining that fan base, which is shrinking mightily and steadily

Nintendo needs to fire iwata and the rest of the boar, and find someone to buy them, kill the hardware and go third party. Everything they do, in this case ripping off Skylanders, is years behind the curve, their online exoerience ism tuck in 207, Andy they're not Disney where they can 800lb gorilla themselves in like Infinity did. People bought NINTENDO toys with Amiibo, not gaming talismans
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John McCaul Web Developer, DevPhase.Net2 years ago
@Klaus I'm pretty sure the toys to life business is big money (Source:
http://investor.activision.com/releasedetail.cfm?ReleaseID=739250) I'm also not sure what your $330 unit is as the document will not open for me.
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Andreia Quinta Photographer, Studio52 London2 years ago
Nintendo needs to fire iwata and the rest of the boar, and find someone to buy them, kill the hardware and go third party
What for? To go the way of the Sega-Dodo? We all know how well that turned out to be. The day Nintendo stops being Nintendo is going to be a very sad game for this entire industry.
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