Sections

Atari gets into real-money gaming

Atari Casino, launched in partnership with Pariplay, will feature some of Atari's most recognized brands

Atari continues to shift its business, and the one-time triple-A publisher now believes it can leverage some of its more notable brands in the world of real money gambling. The company has teamed with Pariplay, a tech firm behind iGaming and iLottery systems, to launch an Atari Casino website. Famous titles like Asteroids, Star Raiders, Centipede, Pong and others will get the real money treatment as they're adapted to casino style games like slots, scratchers, Keno and a variety of others.

As with any form of gambling, actually winning large sums of money is likely to prove difficult - the casino games are part of Pariplay's iLottery network "enabling lotteries to host the next generation of fixed-odds and predetermined outcome games."

"With Atari Casino, we have taken our beloved brands and created a new and innovative way for our fans to experience our classic games," said Fred Chesnais, Chief Executive Officer, Atari, Inc. "The real money gaming market is growing rapidly and we believe our joint venture with Pariplay will help position Atari Casino for success by leveraging Pariplay's expertise and back-end infrastructure in a real-money environment while we bring the Atari community to the table."

Related stories

Ataribox will be a gaming PC for the living room

More than just a retro-collection, the console aims to succeed where the Steam Machine failed

By Haydn Taylor

Atari and Fig strike two-game deal

Fig offers community support on Atari's promised new IP and “beloved” classic reboot

By Haydn Taylor

Latest comments (6)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.2 years ago
"With Atari Casino, we have taken our beloved brands and created a new and innovative way for our fans to experience our classic games,"

Or maybe your fans would like to experience your classic games as new and innovative games. We've gambled with Atari enough over the years just buying your games. I applaud you, on one hand (think about it), for skipping the analogy and going directly to gambling but on the other hand your fans are gamers, not gamblers.

Gamers who have enjoyed your brands over the years are not suddenly going to become gamblers just because they like your brands.

Good luck but I think it's Atari that is gambling here.
3Sign inorRegisterto rate and reply
Paul Johnson Managing Director / Lead code monkey, Rubicon Development2 years ago
Last desperate roll of the dice?

(badum tish)
5Sign inorRegisterto rate and reply
Bjorn Larsson CEO & Executive Producer, Legendo Entertainment2 years ago
Likely a (desperate) consequence of the well-known fact there are far too many games out there, and not enough customers to buy them (nor do players have enough time to consume all those small games being developed). A bit simplified but dollars are in a) traditional AAA b) mobile F2P and c) casino and parlour games.
0Sign inorRegisterto rate and reply
Show all comments (6)
Klaus Preisinger Freelance Writing 2 years ago
@Paul
no, there is still porn
3Sign inorRegisterto rate and reply
Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.2 years ago
Klaus, that would probably have more brand and fan crossover potential than gambling. At least there I could see some market overlap.
1Sign inorRegisterto rate and reply
Klaus Preisinger Freelance Writing 2 years ago
Restrain your Missile Command for this winter a hot Atari Lynx will Breakout Asteroids like you have never seen before. Prepare for Off The Wall Marble Madness causing Major Havoc and hitting you with Maximum Force. Do not wait for the Paperboy to make you the Relief Pitcher, channel your Primal Rage and Rampart her Quadrapongs.

@Jim
hard to deny, the writing on the wall was there all the time, you are 100% right. Would not work with Las Vegas references in a thousand years. Still, where do I get my childhood back now?
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.