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Destiny, PS4 lead sales boost for US games biz in Sept - NPD

By James Brightman

Destiny, PS4 lead sales boost for US games biz in Sept - NPD

Thu 16 Oct 2014 10:30pm GMT / 6:30pm EDT / 3:30pm PDT
RetailInsights

Bungie's latest topped the charts and hardware sales soared; Sony says September was biggest month in PS Store history

The NPD Group's report for September is in, and while overall software (including PC) declined 35 percent to $501.6 million, hardware sales climbed by 136 percent to $432.7 million, helping to bring the industry sales total to $1.1 billion for the month, or up two percent. Accessories increased 33 percent as well, coming to $189.5 million.

With the new hardware continuing to attract customers, it would appear that new purchasers of the PS4 or Xbox One flocked to Bungie's Destiny or sports titles from EA like Madden or FIFA. Shadow of Mordor also performed well, placing fifth on the top ten chart, while Nintendo continues to see global success with Super Smash Bros. for 3DS. In a separate press release, Nintendo noted that Smash Bros. 3DS sold 705,000 units in September (135,000 of which were sold digitally through the Nintendo eShop); this led to over 140,000 units of the 3DS family of systems being sold (an increase of 55 percent over sales in August).

Destiny in particular was huge for Sony, as the company noted that PS4 has been the lead platform for the game in terms of units sold through October 4. Additionally, while NPD doesn't provide specific digital sales yet, Sony boasted that Destiny helped the PlayStation Store set a new record for the month. And the limited-edition Destiny PS4 bundle drove PS4 hardware sales to its biggest month in 2014 - Sony said PS4 hardware numbers "nearly tripled" those of August.

“September 2014 was a record-breaking month for PlayStation's digital business, thanks in large part to the success of Destiny,” said Eric Lempel, vice president of Sony Network Entertainment International. “Last month's PlayStation Store revenue increased nearly 90 percent compared with Sept. 2013. Working closely with Activision and Bungie, we wanted to make the launch of Destiny a special experience for PlayStation fans. We're thrilled to see this high engagement from PS4 and PS3 owners.”

NPD industry analyst Liam Callahan added, "The launch of Activision-published and Bungie-developed Destiny in September 2014 proved successful in a number of ways: year-to-date through September data it is the top-selling video game on a unit basis, making it the most successful launch of the year so far as well. But an even more prestigious feat was the fact that Destiny had the best launch month of all-time for any new IP in video game software.”

While software sales were down quite a bit compared to last September, Callahan remarked that it's not a truly fair comparison: "It is important to note that September 2013 was the best performing September on record for new physical video game software sales, driven by the launch of Grand Theft Auto V, therefore making for difficult comparisons for this September to last.”

Here's the NPD's top 10 chart for September:

1

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3 Comments

Pete Thompson Editor

234 158 0.7
Wonder how many of those new hardware adopters have stopped playing Destiny because it's too much of a grind?, if reports are to be believed there's a lot of people trading Destiny in already..

Posted:A year ago

#1
Meh, not really very grindy unless you treat it as such ,a casual who spends like an hour a day or less or even an few hours a week, can still lvl up eventually and have fun doing it, its you the player that controls weather its a grind or not, your setting your own goals, no one is forcing you to grind hard but you, and some people are so use to grinding their way up in games, thats the 1st thing they try to do, and if it takes any amount of time they complain, which is why so many games are laughably easy and remain skin deep now a days.

Essentially its only a grind if you want it to be and your goal is to have all the best gear NOW, rather than when it comes, sure for max progression you'll need about 10 hours of crucible for crucible weekly limit, 4-5 hours of strikes, dailies and weeklies for ur vanguard weekly limit, 10-20 mins (actually daily) waiting for and then participating in public events daily, which frankly all together isn't all to much a week for a hardcore gamer, when your high enough to raid at around 26/27 upgrade mats will flow in much more freely from ur weekly nightfall and raid, not to mention u'll need 3 pieces of raid gear which will take unless ur lucky up to 3 weeks of raid completions(though u will get some weps , items etc and lots of mats in that time), (and 1 exotic) (or 4th raid gear( exotic gear easier due to xur and weekly strange coins)) to hit 30. you'll mostly be buying gear with vanguard and crucible marks just to rinse them for mats, armour being easier to obtain that way than armour given prices which is fine as at least in my experience as dailies and even rank tier rewards tend to be stacked in favour of weapon upgrade mats.

Posted:A year ago

#2

Kevin McIntosh Head of Production, Torus Games

7 16 2.3
@Alex, I've been playing Destiny 15-20 hours a week doing all those activities that you mentioned, and it didn't feel grindy until I read it all in black and white in your answer.

I might have to put the controller down tonight for a bit.

Posted:A year ago

#3

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