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PewDiePie shuts off comments

PewDiePie shuts off comments

Tue 02 Sep 2014 7:53pm GMT / 3:53pm EDT / 12:53pm PDT
Media

YouTube personality says primary feedback channel too cluttered by spam, trolling to be useful

When YouTube gaming celebrity PewDiePie (real name Felix Kjellberg) spoke with the Wall Street Journal in June, he attributed his massive success to a close connection to his audience, "breaking the wall between the viewer and what's behind the screen." However, PewDiePie is putting an end to one of the primary methods of communication with that audience. In a video posted Friday, PewDiePie explained why he was turning off YouTube comments on his videos for good.

"The main problem here is the comments," he said. "I know I complain about the comments a lot, but it's basically my main way to communicate with you bros. I go to the comments and it's mainly spam, people self-advertising, people who are trying to provoke, people who reply to all these, just all this stuff that, to me, it doesn't mean anything. Like, I don't care about it. I don't want to see it. I just don't care. I want to see what you bros say, or what's going on with you bros, but I don't see that because it gets blocked out by all these things."

PewDiePie lamented the state of comments on YouTube, and said he'd let them go on this long in the hopes that they would improve, or YouTube itself would figure out some better way of moderating them. He stressed that he still wanted to connect directly with his 30 million subscribers, and suggested alternative avenues through which he would do that.

"It's been going on for too long, this comments being shit," PewDiePie said. "And it just bothers me. Instead, I'm going to use Twitter, I'm going to put up a Reddit."

51 Comments

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
Popular Comment
Dear mr pie. I am not your bro.

Posted:3 months ago

#1

Ruben Monteiro Engineer

84 203 2.4
Popular Comment
When one of the most lucrative game channels is run by a Dudebro that calls himself "PewDiePie", you know the games industry will have an uphill battle trying to become a respected art form.

Posted:3 months ago

#2

Kingman Cheng Illustrator and Animator

956 185 0.2
Instead, I'm going to use Twitter, I'm going to put up a Reddit."
Good move! You'll certainly get much more useful feedback from troll-free environments like those!

Posted:3 months ago

#3

Jessica Hyland Character Artist

368 1,598 4.3
Popular Comment
Smart man. Putting comments on the same page as a piece of content(be it a video, a blog post or a news article) attracts people who just want to show off rather than actually discuss the content itself. People can still talk about it elsewhere, but you save a surprising amount of moderator hassle by removing comments from the same page as the content. Especially when you have as many subscribers as PewDiePie does!

Posted:3 months ago

#4

Tim Carter Designer - Writer - Producer

585 323 0.6
PewDePew IS SPAM! That's the content of his channel. Pure spam.

Posted:3 months ago

#5

Marty Howe Director, Figurehead Studios

86 41 0.5
30 millions subscribers? We live in a scary world.

Posted:3 months ago

#6

Shane Sweeney Academic

417 441 1.1
Popular Comment
His fan's are little kids, ages 5-13. He's not to bad considering the audience. I'm excited kids are into gaming so young. The comments were mostly older trolls anyway.

What is more scary is that PewDiePie is paid by Maker Studios who also owns Epic Rap Battles and was recently bought for $500 million dollars by Disney.

<TinFoilHat>I am less okay with PewDiePie being an arm of Disney to push Disney Infinity and other Disney owned games onto little kids who empirically can't tell the difference between advertisements and good content.</TinFoilHat>

Posted:3 months ago

#7

Alfonso Sexto Lead Tester, Ubisoft Germany

846 732 0.9
Youtube is horrible and seems like a collection of the work human being on the internet, so I kinda understand the guy, In fact I believe that DOTA2 is The only place with worse people and bigger ignorance.

On a side note, I Don't get the hate for this guy from so many people in the industry. Is because of the money he makes? I really can't really find any other reason. SO ok; he makes a lot of money by making free entertainment to his fans, fans that he seem to respect so... where is the problem? That kinda makes him a better person that a lot of singer i had the "luck" to meet in person.

Good for him I say, It's certainly better that making money by working in a tobacco company or the likes.

@Shane: Your last paragraph makes more sense that I would like it to make -_-

Posted:3 months ago

#8

Kyle Rowley Senior Gameplay Designer, Remedy Entertainment

26 17 0.7
Why the hate for this guy? His videos make me laugh - good on him.

Posted:3 months ago

#9

Luke Herbert Game Designer

9 9 1.0
I would say part of the hate would be the huge generational gap of people who don't understand why some of us watch other people play games. So taking into account his popularity comes from people watching him play games, there's a lot of people who don't understand it and some who get annoyed that they didn't get this sort of recognition when they played games all day.

Let's not forget we all have personal preferences, some people just don't like certain personalities.

Posted:3 months ago

#10

Paolo Giunti Narrative Designer

52 136 2.6
I can see how his style is not for everyone (his humor is a bit too slapstick even for my own tastes), but I still can't understand all the unnecessary hate for him. Envious of his success? Think that he doesn't deserve it?
He might act silly on camera but you gotta be horribly short-sighted to think that's all he is. There's a lot of hard work going behind the scene, and it seems clear to me that he cleverly manages all that. Not to mention that he's putting some genuine passion into his own work.

Edited 1 times. Last edit by Paolo Giunti on 3rd September 2014 9:27am

Posted:3 months ago

#11

Darren Adams Managing Director, ChaosTrend

292 704 2.4
Lol, the comments make some of you sound like old people 20 years ago saying what shite this new rap music is or how TV programs have gone to the dogs. This is the price of evolution I am afraid, the older we get the further into irrelevance we all slide.

Posted:3 months ago

#12

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
Lol, the comments make some of you sound like old people 20 years ago saying what shite this new rap music is or how TV programs have gone to the dogs
Yeah, that was me too.

I have nothing against the guy really, beyond the thing that annoys me about all of his ilk. Mostly he's just famous for being famous.

Posted:3 months ago

#13

Jessica Hyland Character Artist

368 1,598 4.3
He's famous for making content that lots of people(mostly teenagers and young women, which I suppose explains some of the confusion!) like. Not sure what's so hard to figure out about that.

Posted:3 months ago

#14

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
I didn't say I couldn't figure it out.

Aren't we all making content that people like? With hard work and all that? Both your job and mine is a ton harder than his, so lets not go too far down the "he's a god" route. He got lucky. Fair play. But I prefer celebrating genuine accomplishment.

NB: You don't actually have to take an opposite view just because it's me... ;)

Edited 1 times. Last edit by Paul Johnson on 3rd September 2014 12:16pm

Posted:3 months ago

#15

Anthony Gowland Lead Designer, Outplay Entertainment

221 798 3.6
Popular Comment
I think you're vastly underestimating the time & effort that goes in to making a body of work that gets you those follower numbers, and keeps them coming back for more on a daily basis.

Posted:3 months ago

#16

Darren Adams Managing Director, ChaosTrend

292 704 2.4
I have watched a few PewDiePie videos to see what all the fuss is about and yes, its not my cup of tea. But I do recognise that the content he puts out is being consumed by millions of people, so I continue to watch to determine what his shows 'secret sauce' is.

From what I have seen so far; apart from the character of Felix himself, the main theme seems to be exaggerated emotional expression, which for kids is right up their street. Anyone watch any kids programs these days?? Yep, they are very similar in substance to PewDiePie videos.

But I also think there is a feeling amongst kids/young adults that everything is far too serious and prescribed these days. Too many rules and things you can't do, when all they want to do is to play, do cool stuff and have fun. Hell, I am 40 and sometimes feel that way about the world.

So love him or hate him, you can't deny that he gives what people are crying out for.

Edited 1 times. Last edit by Darren Adams on 3rd September 2014 12:39pm

Posted:3 months ago

#17

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
I think you're vastly underestimating the time & effort that goes in to making a body of work
I'm sure I must be. Wrong job error - better to talk about content than make it.

Edited 1 times. Last edit by Paul Johnson on 3rd September 2014 12:40pm

Posted:3 months ago

#18

Anthony Gowland Lead Designer, Outplay Entertainment

221 798 3.6
You say that as if his videos aren't content.

Posted:3 months ago

#19

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
It's a simple test. Could we exist without him? Could he exist without us?

There's a ton of people out there doing tube broadcasts with good quality production from guys with a some flair/panache/charisma. They didn't get lucky so get to pick up new people one at a time through hard work.

Mr Pie gets featured on gi.biz etc. That's the only difference. Famous for being famous

Edited 2 times. Last edit by Paul Johnson on 3rd September 2014 12:48pm

Posted:3 months ago

#20

Istvan Fabian Principal Engineer, Sony Computer Entertainment Europe

48 28 0.6
...so from now on, he asks his fans to comment on sites like GI.biz ;)

Posted:3 months ago

#21

Darren Adams Managing Director, ChaosTrend

292 704 2.4
@Paul

Usually I agree with things you say, but I do feel you are missing the point of what he does. Making YouTube videos is just as much of a job as modelling 3d assets, programming or any other creative process. Sure, it may not have the depth of a AAA title, but for a couple of people making videos it is still work with the takes, retakes, editing, more retakes, dubbing, a few more retakes, visual corrections, overlays etc etc

As for being famous; nobody thrust him into the limelight like a contestant from X Factor or something lame like that. He worked hard to get his followers and that is a full time job on top of the making of the videos and everything that goes along with that.

Luck has a small part to play, but if you ain't pushing you ain't getting.

Posted:3 months ago

#22

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
I still disagree, lots of people are trying just as hard with equal quality stuff. I know, I'm the equivalent sob story on the development side. My games are better than flappy bird imo but we're invisible. I even recently turned off commenting in my own forum but it didn't get mentioned on gi.biz.

ok, now I'm being silly but that's how I see this entire thread tbh. :)

Edited 1 times. Last edit by Paul Johnson on 3rd September 2014 1:00pm

Posted:3 months ago

#23

Istvan Fabian Principal Engineer, Sony Computer Entertainment Europe

48 28 0.6
@Paul, you should have asked PewDieDie to comment on your forum, then it would have got the press that feat rightfully deserves here at GI :)

Posted:3 months ago

#24

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
lol, absolutely.

He also ignored me when I contacted him to feature one of our games too so I want his heart on a stick. :)

Posted:3 months ago

#25

Jessica Hyland Character Artist

368 1,598 4.3
Maybe you should try making games about PewDiePie?

Posted:3 months ago

#26

Istvan Fabian Principal Engineer, Sony Computer Entertainment Europe

48 28 0.6
It all makes sense now. :)

Posted:3 months ago

#27

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

960 1,759 1.8
I can get behind that Jessica, great idea!

Posted:3 months ago

#28

Dan Pearson European Editor, GamesIndustry.biz

122 377 3.1
Well, he's featured because he's basically the biggest figure in the games media, getting more hits than most mainstream websites could wish for. He has more subscribers than anybody else in the world. He's the most successful member of a new class of content producers who have a massive influence on the way games are marketed and consumed. He makes more money in a month than most of us do in a year.

He's big potatoes, and a good yardstick for the future of this segment of the industry, so I think we're justified in writing about him.

Posted:3 months ago

#29

Klaus Preisinger Freelance Writing

1,185 1,271 1.1
Let's hope the yardstick stays in his segment, then. I'd rather not live in a future where GI content is presented PewDiePie style. Although, why not give it a try, I'd click on that.

Edited 1 times. Last edit by Klaus Preisinger on 3rd September 2014 1:22pm

Posted:3 months ago

#30

Nick McCrea Gentleman, Pocket Starship

224 462 2.1
In Paul's defence, I think the extraordinary number of followers he has accrued has at least as much to do with network effects as much as anything else, though that is no different than any other content producer in any industry where a product or service can satisfy an unlimited number of users - rewards accrue disproportionately to those at the top of the heap.

Another way of stating it would be that just as Clash of Clans isn't hundreds of times better than game X, neither is PewPewDie hundreds of times better than vlogger Y. But the rewards accrue in a power law distribution, regardless.

C'est la vie, eh?.

Edited 1 times. Last edit by Nick McCrea on 3rd September 2014 3:55pm

Posted:3 months ago

#31
Paul - That first comment had me stiches.

He did get lucky but then again so did most people who are successful however he also had the skill to be able to take advantage of the luck he had.

It does grate however that people can essentially use content you made to make money and what's worse when they start charging you for the pleasure.

Posted:3 months ago

#32

Adrian Cummings Founder and Owner, Mobile Amusements

21 7 0.3
Bro, hahahaaaaaaaaaaaaaa could easily of been bitch tho ;)

Edited 1 times. Last edit by Adrian Cummings on 3rd September 2014 4:37pm

Posted:3 months ago

#33

Edward Buffery Pre-production Manager

149 96 0.6
I'll admit I'm a little envious of his success, but he IS charming, irreverent, colourful, non-stop, and genuine. Part of me likes to think that me or some of my friends could do the same thing but lets face it, we can't. Maybe if we practised and practised and reeeally tried for an extended period of time we'd end up 90% as good as him in the end but let's face it, you don't take someone's crown away by starting something worse, and if we deliberately tried to copy him then we could never be as genuine.

I don't follow him personally but I'm happy that he exists as one of the examples that individuals CAN make it big just by putting enough time and dedication into doing what they love, even if that's just making silly videos of the games they play.

Posted:3 months ago

#34

Charles Line CTO, NYTA

7 11 1.6
His video on Dark Souls 2 (Part 1 tears edition) is extremely funny and perfectly illustrates what playing the game is like.

Far better than most reviews and way more entertaining. That is why he is popular.

Posted:3 months ago

#35

James Berg Games User Researcher, EA Canada

190 250 1.3
His style makes my ears beg for mercy, but yeah, I get why he's popular with his market segment, and there's definitely a lot of hard work going into what he does. I haven't watched much of his stuff, but some of it (that I was pointed to from other sources) was genuinely hilarious.

Posted:3 months ago

#36

Herman Guardia 3D Artist, Behaviour

2 7 3.5
What? i heard a game about PewDiePie? like where you are him and have to make videos and gain audience attention and be famous?... like the Kim Kardashian video game? wow... with and audience of 30 million the numbers seems not bad at all.

Posted:3 months ago

#37

Benjamin Crause Supervisor Central Support, Nintendo of Europe

86 45 0.5
To me this looks like a marketing/PR stunt.
What good will he achieve by disabling the comments for his YouTube videos if he switches to Twitter and Reddit?
The exact same people are there too. There is no reason to believe the comments and feedback he get will change much if at all.

I also believe Shane Sweeney hit a nail here.
<TinFoilHat>I am less okay with PewDiePie being an arm of Disney to push Disney Infinity and other Disney owned games onto little kids who empirically can't tell the difference between advertisements and good content.</TinFoilHat>

Posted:3 months ago

#38

Dan Wood Visual Effects Artist

37 62 1.7
Ermm... I don't consider myself a prude, conservative, or remotely easily offended, but aside from finding him utterly horrifically annoying, I actually find a certain amount of what he comes out with outright sickening.
If this is *the* big fad of the moment amongst kids and young teenagers, I really fear for their long-term attitudes towards rape, and possibly just their general mental health. I can't think of many worse role models. (That he's now being bankrolled by Disney is almost a perfect example of all that is wrong with the world)

I present the definitive guide to why this guy is a horrible obnoxious hack, who utterly does not deserve the success he has found.
http://www.youtube.com/watch?v=FFbVKL-Meo0#t=88
(Note that it carries a content warning, and requires age-confirmation :-)

Edited 1 times. Last edit by Dan Wood on 3rd September 2014 7:38pm

Posted:3 months ago

#39

Paul Jace Merchandiser

955 1,449 1.5
In a video posted Friday, PewDiePie explained why he was turning off YouTube comments on his videos for good.
No video was needed really. Anyone who's ever used Youtube over the years knows exactly how horrible the comments section is. Youtube's attempt to fix this last Fall(making users get a Google+ account in order to post) obviously didn't work--not even a little bit.

As for PewDiePie, I have no hate for the guy. To get paid for what many of us have been doing for free for decades is quite impressive. I bet most of our parents minds would be blown if we pointed out that not only does he play video games all day long but he gets paid more in a month than most of us get paid in a year to do just that.

Edited 1 times. Last edit by Paul Jace on 3rd September 2014 7:40pm

Posted:3 months ago

#40

Alfonso Sexto Lead Tester, Ubisoft Germany

846 732 0.9
It's a simple test. Could we exist without him? Could he exist without us?
We could apply that to retail stores like Gamestop. I see your point but not sure if that point justifies it.

For what I understand the guy edit and uploads multiple videos per day. That itself is quite time consuming. And yes: he provably got his fame out of pure luck, but keeping his momentun for (IIRC) 2-3 years is not luck, is effort.

The concept "famous for being famous" can be applied to people that appear on a magazine because they were seen together with a famous guy/girl inside the gossip press. This guy is famous because he does videos, I don't think is the same.

But, of course, just a point of view.

Posted:3 months ago

#41

Alfonso Sexto Lead Tester, Ubisoft Germany

846 732 0.9
@Paul
I bet most of our parents minds would be blown if we pointed out that (...) he plays video games all day and gets money
Sorry for the edits in your lines. But that exactly happened to me when I started as a regular QA six years ago ;)

Edited 1 times. Last edit by Alfonso Sexto on 4th September 2014 8:37am

Posted:3 months ago

#42

Shehzaan Abdulla Translator

124 246 2.0
One factor in PewDiePie's success is his affiliation with different regions. Game Theory ran an interesting video on the topic that some people might find interesting: https://www.youtube.com/watch?v=EgMqhEMhVV8

Edited 2 times. Last edit by Shehzaan Abdulla on 4th September 2014 3:49pm

Posted:3 months ago

#43

Greg Wilcox Creator, Destroy All Fanboys!

2,196 1,176 0.5
Heh. All I'll say is "popular" NEVER means "good" in some cases. I'm still trying to figure out how any Kardashian is still flopping on the top of the heap in terms of media coverage and that sheer over-saturation of it for what's basically nonsense. It must be the profit people are making on them and the money they rake in for themselves that's key. Ah, I get it now. And no, it's not "jealousy" some of us are feeling. More of a burning annoyance that the bar has been lowered to basically a screechy clown show, popular or not. Good old game discussion is boring to some, I guess.

Oh, and by the way, unless those 5-13 year olds are Amish, taught to believe the hobby is bad for them or just not into them in general, that age range will ALWAYS love video games. You don't need to gather them up on a YouTube channel - they'll seek out stuff on their own when they have the opportunity. Now, if only there was a popular (and GOOD) online spot that taught these kids that game MAKING was a potential future for them and maybe they should study more and plan to get into it at some point...

Posted:3 months ago

#44

Roland Austinat roland austinat media productions|consulting, IDG, Computec, Spiegel Online

144 94 0.7
Bro, I never watched a single one of your videos.

Posted:3 months ago

#45

Christian Slater DevilBliss Games Consultancy

28 46 1.6
Bear in mind he was single-handedly responsible for for four year old Skate 3 returning back into the charts earlier this month after featuring it on one of his broadcasts. He's arguably now one of the most powerful people in the entire industry, Disney shill or not.

http://www.gamesindustry.biz/articles/2014-08-18-risen-3-is-uks-only-new-top-20-entry-at-12

23 19 Skate 3

Posted:3 months ago

#46

Shane Sweeney Academic

417 441 1.1
People think the same about PewDiePie as people did about Cheech and Chong.

They are characters, written by talented entertainers. The characters just don't have universal appeal.

Edited 2 times. Last edit by Shane Sweeney on 5th September 2014 6:27am

Posted:3 months ago

#47

Marty Howe Director, Figurehead Studios

86 41 0.5
Shane that comparison is going to draw a lot of ire ;) legendary, seminal comedy that is etched into history forever - vs this guy who will be forgotten in a few months. It's not talent, its luck like Paul said, soon someone else will come along, and then someone else, it just keeps going - and nobody will remember them.

He just has something, the annoying voice, his face, clothes, people just connect with it and gravitate to it. Nobody in here likes him, yet we can't stop talking about him (49 comments and counting)

Posted:3 months ago

#48

Shane Sweeney Academic

417 441 1.1
Well the controversial comparison was deliberate. The era of streaming celebrity is upon us. If the Angry Video Game Nerd can attempt a feature film, I see no reason why PewDiePie or any others like him wont try and transform into a cross medium brand.

I agree that the industry is very chaotic, and the "Streamies" has just started to take off. The rate of celebrity turnover will slow down though, and whether it's PewDiePie or someone else, history will record a handful of them as ledendary, and I suspect that few of us will be happy with the victors.

Posted:3 months ago

#49

Diego Santos Lećo Creative Director, GameBlox Interactive

25 26 1.0
Why is there is this level of hate _here_ of all places?? It amazes me that people _in_ our industry will still hate on a content creator just because they don't like his work. Guess what, the list of what you "don't like" is infinite.

He is successful because he is entertaining for a group of people, it doesn't matter who they are. Of all the industries, I thought ours would be the one to understand hate (as we suffer from our players).

Be respectful, guys, come on. Let's grow up.

Edited 5 times. Last edit by Diego Santos Lećo on 5th September 2014 11:29pm

Posted:3 months ago

#50

Tom Keresztes Programmer

700 354 0.5
Why is there all this hate _here_ of all places?? It amazes me that people IN our industry will still hate on a content creator just because they don't like their work. Guess what, the list of what you "don't like" is infinite.
People get angry and frustrated when their opinion was ignored. Yeah, trolls and "creative dissenters" alike. A common enemy makes strange bedfellows. Try watching a car review video, compared to what goes on those channels, the tone of comments he was getting is almost civil.

Posted:3 months ago

#51

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