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Retail

World of Warcraft gets a price hike in the UK

World of Warcraft gets a price hike in the UK

Mon 18 Aug 2014 8:32am GMT / 4:32am EDT / 1:32am PDT
RetailPublishing

New expansion will see subs rise by around 1 a month - [UPDATE] Price change is UK only

Update: A Blizzard representative has confirmed that the price increase is limited to the UK, and it has no plans to implement a price change in any other region.

Original Story: The UK release of World of Warcraft's Warlords of Draenor expansion pack will bring with it an increase in the game's subscription price.

According to a post on the Battle.net forums, when Warlords of Draenor hits the UK on November 13 this year, WoW's pricing will increase by around 1 per month: 30 days will rise from 8.99 to 9.99, 90 days from 25.17 to 28.17, and 180 days from 46.14 to 52.14.

Any player with a recurring subscription when the prices change will be entitled to play at the same rate for two years, as long as they don't cancel or alter their subscription.

"We regularly look at our pricing around the world and from time to time we make changes in light of local and regional market conditions," the Battle.net post read.

Those conditions may include the game's declining player-base, which was down to 6.8 million at the end of June after losing 800,000 players in just three months. Obviously, 6.8 million is still an enviable figure in the context of subscription MMOs, and Activision expressed its confidence that the numbers will rise when Warlords of Draenor launches.

At present it isn't clear whether the price changes will apply outside of the UK. We have reached out to Blizzard for more information.

Thanks Eurogamer.

5 Comments

Andreia Quinta Creative & People Photographer, Studio52 London

228 631 2.8
Oh no. There goes my monthly bag of chips :(

Posted:3 months ago

#1

Nate Ballantyne QA Manager, Aardman Animations

23 23 1.0
Any ideas on why the price increase is limited to just the UK?

Posted:3 months ago

#2

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
I'd say exchange rate, but I thought the pound was strong at the moment.

Posted:3 months ago

#3

Jeff Wayne Technical Architect

83 37 0.4
Likely not a popular opinion, but I think they have done really well not to increase the price for 10 years - I'm sure infrastructure costs have rocketted compared to what they were in 2004.

Have to imagine the loss is just too much in the current day on Sterling for them to roll with. It's just a quid anyway - unlikely to see another increase for the UK after this for a long time, if ever again on WoW.

Posted:3 months ago

#4
Increased VAT back in 2011, plus reduced economies of scale as sub numbers fall would be my guess. Though the latter doesn't explain why no increase in US. Exchange rate is strong right now, but it won't necessarily stay that way.

Posted:3 months ago

#5

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