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Spencer: "I don't want the Rare brand to mean Kinect Sports"

By Rachel Weber

Spencer: "I don't want the Rare brand to mean Kinect Sports"

Wed 13 Aug 2014 9:20pm GMT / 5:20pm EDT / 2:20pm PDT

Xbox boss discusses the future of the UK studio


It's Rare dag nammit!

In a Gamescom interview Phil Spencer, head of Xbox at Microsoft, took the chance to discuss the future of British development studio Rare.

"Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports. The Rare brand can be more valuable to them, to us and to gamers than that," he told CVG.

"I think it's about them thinking about the next game that's going to be the next 'Rare game' and really stand for what they are. I know they've got some great ideas. I've not been up to Twycross for maybe six months, but I'm planning on getting up there this fall and seeing bits for the new game. But I know they're hard at work and Phil Harrison has been up talking to them."

Rare made its name with titles like GoldenEye 007, Perfect Dark and Banjo-Kazooie and was then acquired by Microsoft in 2002 for $375 million. In 2010 the company announced that it would be focusing on titles for Microsoft Kinect and its latest game was Kinect Sports Rivals for the Xbox One.

"They've got some new ideas, they're excited about them and I think Rare should, can and will be an important part of our game future."

From Recommendations by Taboola


Jed Ashforth Senior Game Designer, Immersive Technology Group, Sony Computer Entertainment Europe

118 209 1.8
Popular Comment
Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports.
Great news. I'd suggest Rare fans reached that point 4 years ago...

Edited 2 times. Last edit by Jed Ashforth on 14th August 2014 9:39am

Posted:A year ago


Robert Ilott Build & CM Engineer, Criterion Games

28 53 1.9
Rare made its name with titles like Snake, Rattle n Roll
Fixed that for you. SRNR2 please.

Posted:A year ago


Ben Burns Email Marketing Manager, Jagex Games Studio

1 4 4.0
The Rare brand means nothing but Kinect Sports at this point...

Posted:A year ago


Paul Jace Merchandiser

1,128 1,842 1.6
What they should have done over the last few years is release XBLA versions of the earlier Killer Instinct and Battle Toads games during the summer and then release new versions during the fall. The next year they could have released a new IP and in another two years they could have released Perfect Dark 2. They are sitting on several awesome IP's that they can alternate between them and making new franchises every 2-3 years. Hopefully now that Kinect isn't part of the XBO anymore they can move on and get back to making more hits.

Edited 1 times. Last edit by Paul Jace on 14th August 2014 8:17pm

Posted:A year ago


Greg Wilcox Creator, Destroy All Fanboys!

2,447 1,409 0.6
A Battletoads game done up right and in the spirit of those old and hilarious originals would be a hit, period. As an exclusive on XBLA, I'd imagine the arcade game schooling many new players used to hand-holding games that tell them what's next and a new game in 2.5D and 3D would cement itself as one of the more challenging games on any platform if it nails the spirit of those old games while bringing new things to the table. Hell, get cameos from Conker, Banjo & Kazooie and Kameo in there and I'd buy it twice...

Posted:A year ago


Jeff Kleist Writer, Marketing, Licensing

655 424 0.6
Given the Battletoads mem, you'd figure one of those Gamestop DLC projects would be that.

Posted:A year ago


Kingman Cheng Illustrator and Animator

961 187 0.2
Honestly would love to see Rare produce great games again like they did in the old days. They have some top IP's as already mentioned in earlier comments.

Posted:A year ago


Keldon Alleyne Handheld Developer, Avasopht Ltd

598 688 1.2
It shouldn't be about IP but the ability to create great games, allowing them to even introduce new IPs. What is an IP if there is no focus on creating worthy games?

Rare were once so respected they didn't need IP to create a successful game.

Posted:A year ago


Shane Sweeney Academic

475 569 1.2
I can't believe Battletoads isn't on it's third or fourth reboot.

If Rare were American this would of been a reality.

Posted:A year ago


Adam Campbell Game Producer / Product Manager

1,385 1,372 1.0
The last Rare title I enjoyed was Kameo, itself starting life as a Gamecube game... Long time ago.

Posted:A year ago


Kostas Zarifis Managing Director, Kinesthetic Games

7 7 1.0
Indeed, as Christian says, the studio most people on this thread are nostalgically harking back to bears about 10% resemblance with the Rare of today.

Posted:A year ago


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