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Tapjoy acquires 5Rocks

By Matthew Handrahan

Tapjoy acquires 5Rocks

Wed 06 Aug 2014 9:34am GMT / 5:34am EDT / 2:34am PDT

Korean firm's analytics tech will be integrated into Tapjoy's SDK

The mobile monetisation company Tapjoy has acquired 5Rocks, a user analytics specialist headquartered in Korea.

According to a statement released by Tapjoy, 5Rocks' advanced analytics tools will be integrated into the Tapjoy SDK, offering a "complete" solution for free-to-play developers and publishers. The terms of the deal were not disclosed.

"The acquisition of 5Rocks is a transformative moment for Tapjoy," said Tapjoy CEO Steve Wadsworth, "as the combined platforms allow us to quickly integrate best-in-class publisher analytics and insights with the industry's leading mobile ad platform to create what we call an 'app-tech' solution for mobile publishers."

"Our mission at 5Rocks has always been to enable the world's leading mobile game developers to maximise the lifetime value of their users," added Changsu Lee, CEO of 5Rocks. "As we looked at expanding our technology we needed a leading global platform and top sales team, and it was obvious that Tapjoy was the perfect partner."

Tapjoy's app partners now reach more than 450 million active users every month. The company's headquarters are in San Francisco, and it has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.

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1 Comment

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

1,219 2,667 2.2
They may reach 450 million users a month, but from my very limited experience they don't get much money out of them.

We switched to tapjoy offerwall to provide in-game currency to some of our free apps, after becoming jaded about how much the likes of AdColony pay for showing an opt in 30 sec video. After two weeks of that we switched back after our earnings plumeted.

Seems like a good idea, but the payouts are pretty low and we got a metric shitload of complaints about "I did x and didn't get my points". They should work on that instead.

Posted:2 years ago


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