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Legendary Entertainment acquires Felicia Day's Geek & Sundry

By Rachel Weber

Legendary Entertainment acquires Felicia Day's Geek & Sundry

Mon 04 Aug 2014 11:38pm GMT / 7:38pm EDT / 4:38pm PDT

"A company I admire and that aligns authentically with my audience's interests"

Legendary Entertainment, the media company behind Godzilla and Pacific Rim, has added Felicia Day's Geek & Sundry to its digital division.

"I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience's interests," said Day.

"As someone who's been working in digital entertainment for eight years, I am excited to see my company grow with Legendary, and to be able to keep making award-winning content within the changing digital landscape. And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms."

Geek & Sundry is home to video game content like Unplugged and Co-Optitude and its YouTube channel attracts 1.4 million subscribers. This new deal was for an undisclosed sum and will see Day creating "scripted and non-scripted projects for television and digital platforms."

Day launched Geek & Sundry in 2012 with Kim Evey and Sheri Bryant.

"Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community. We are thrilled to have Felicia's talent, creativity and ingenuity become a part of our growing digital team," said Bruce Rosenblum, president of Legendary Television and Digital Media.

"Bringing Felicia and her stable of branded digital content to Legendary gives the Geek & Sundry properties access to our unique digital infrastructure and also brings us a step closer to expanding the Legendary brand beyond traditional media platforms."

In 2012 Legendary Entertainment acquired multimedia company Nerdist Industries.

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