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Retail

PS4, Xbox One doubling last gen sales - NPD Canada

PS4, Xbox One doubling last gen sales - NPD Canada

Thu 31 Jul 2014 8:50pm GMT / 4:50pm EDT / 1:50pm PDT
Retail

Hardware and software revenues surge over first eight months, but "lack of truly compelling content" hurts tie ratios

The PlayStation 4 and Xbox One launches were gangbusters from a hardware standpoint in Canada, but not quite as impressive on the software side of things. That's according to NPD Canada director of technology and entertainment Darrel Ryce, who assessed the systems' launch performances in a post on the NPD blog.

Eight months out from the launches, Ryce said "console sales in Canada have never been stronger." The PS4 and Xbox One systems outsold their predecessors by 127 percent, and software sales similarly doubled over previous launches, up 102 percent overall. Accessory sales were also up, although by a more modest 29 percent.

The downside to those numbers is that the growth in software hasn't kept up with the surge in hardware, which means the ratio of games sold per console has decreased. Ryce said Canadians have purchased approximately three games per Xbox One or PS4 sold, down about 11 percent from the numbers the PlayStation 3 and Xbox 360 managed in their launch periods. Ryce acknowledged that digital content is growing in importance, but said "the lack of truly compelling content at this time in either digital or physical format is what's at play." Ryce expects that situation to have sorted itself out by the holidays, as the first big wave of anticipated post-launch titles hit shelves.

"There remains more opportunity for this market, and with the announced titles planned for release over the next six months, it seems likely that the market will build off this early growth momentum," Ryce said. "There are potential areas of growth, including increasing the tie ratio between games and consoles, which will improve as platform libraries (games) grow, and accessory sales, which will depend on a myriad of factors, including the continued push towards new market opportunities (e.g., toy-based games). "

3 Comments

Roberto Dillon Associate Professor, James Cook University

33 24 0.7
Good to hear but I guess this is not that surprising, considering at launch the PS3 was way too expensive and the early 360 was plagued by RROD. Luckily this generation had a much smoother start.

Edited 1 times. Last edit by Roberto Dillon on 1st August 2014 4:23pm

Posted:3 months ago

#1

Hugo Dubs Interactive Designer

163 24 0.1
the ratio of games sold per console has decreased.
From a gamer's point of view this seems logical when you see the lack of games coming out on next-gen. the end of this year and 2015 will probably change all of this for the better

Posted:3 months ago

#2

Alfonso Sexto Lead Tester, Ubisoft Germany

833 668 0.8
I believe people is getting their consoles now since new and interesting stuff is coming in the next months (starting September and November) Also I'm not sure about the rest, but I buy little PS4 and Vita games since I know that I'll be getting 2 games each month via PS+.

Posted:3 months ago

#3

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