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Retail

Monument Valley sells a million

Monument Valley sells a million

Mon 21 Jul 2014 6:46pm GMT / 2:46pm EDT / 11:46am PDT
RetailDevelopment

Less than a month after hitting 1 million revenue milestone

Ustwo's Monument Valley has now sold over a million copies on iOS and Android.

It was just last month that Ustwo revealed that the game had earned more than 1 million in revenue for the company, justifying its decision to avoid the free-to-play scrum and price its title at $3.99 or 2.49.

Speaking to TechCrunch producer Dan Gray explained that the title made its development money back within a week and that the majority of downloads had been on iOS.

"We won't be doing a Monument Valley 2 unless it's actually Monument Valley 2 and not Monument Valley 1.5," he added.

"People have a love and passion for this game - people really care about it... One thing we don't want to do is run the IP into the ground. Monument Valley 2, if it ever gets done, it's not going to be done for a good while."

4 Comments

Robin Clarke Producer, AppyNation Ltd

330 780 2.4
If you're going to release a premium game on mobile this is the way to do it. UsTwo have wasted no time with rhetoric about how they deserve special treatment, they've looked at the pricepoint the market will support* and have converted many thousands of people to vociferous fans as a result.

For all the App Store(s)'s faults, it is possible to gain a large amount of visibility for a premium game cheaply, either through Apple featuring (which is weighted towards premium titles) and/or early adopters pushing the game up the paid charts. It's exasperating to see developers throw this major opportunity away by pricing their games too high.

*if the game was a known name brand, or addressed a deep specialist niche, they could have possibly pushed a little higher.

Posted:4 months ago

#1

Jed Ashforth Senior Game Designer, Immersive Technology Group, Sony Computer Entertainment Europe

112 200 1.8
Well done to UsTwo - well deserved success. Loved it.

I shared this game with a couple of casual-playing acquaintances and both had the same initial question when hearing I was recommending an iOS title - "It's not a free-to-play game is it"?

Both went on to play and finish the game. Right size, right price point, right ethical approach.

Posted:4 months ago

#2

Fabien Roussot Game Developer, Big Bit Ltd

15 1 0.1
Congratulation to the team, the game was great and I'm glad that it met such a success.

Posted:4 months ago

#3

Kingman Cheng Illustrator and Animator

955 184 0.2
Big fat massive congratulations to you guys! Haven't got this game yet but it's on my want list. :)

Posted:4 months ago

#4

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