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Atari prepping LGBT-themed Pridefest

Atari prepping LGBT-themed Pridefest

Thu 17 Jul 2014 5:23pm GMT / 1:23pm EDT / 10:23am PDT
Publishing

Company reveals first effort in push for diverse audiences, a parade-organizing sim for mobile devices

When Atari laid out its new corporate strategy last month, the company put the LGBT community first on its list of new markets and audiences to target. Today Atari officially announced its initial effort on that front, Pridefest.

Described as a "social-sim game" for tablets and smartphones, Pridefest lets players organize pride parades in cities of their own design. Beyond the work customizing floats and decorations, players will also have a variety of social and personalization options, letting them visit each other's cities and outfit their avatars however they choose.

"We are excited to be developing Atari's first LGBT-themed game that will give players of all backgrounds the chance to play a fun and unique game that represents a passionate cause," said Atari COO Todd Shallbetter. "We will continue offering a variety of games that are inclusive for all Atari fans and Pridefest is another example of how we are doing that."

The push for LGBT audiences is just one of Atari's numerous efforts to expand into new markets. The company has also identified social casinos, real-money gambling, and YouTube as areas where it wants to establish a presence. Earlier this month, it revealed a partnership with restaurant chain Denny's which saw a handful of Atari arcade classics re-skinned with Denny's menu items and released on mobile platforms.

9 Comments

Christian Keichel
Journalist

679 925 1.4
So they really meant LGBT and not Licensed Gaming and Betting Terminals, mmmm
We will have to see how much the game is also targeting a heterosexual audience, because I learned Nintendo did an evil thing excluding same sex marriages from Tomodachi Life, I guess this means Atari would be doing an evil thing by excluding heterosexual relationships from Pridefest.

Edited 2 times. Last edit by Christian Keichel on 17th July 2014 10:02pm

Posted:2 months ago

#1

Iain Stanford
Experienced Software Engineer

33 126 3.8
Popular Comment
I don't know whats worse, that comment Christian....or the fact that people are starring it.

Posted:2 months ago

#2
Your right @Christian - color me confused. We have been running press releases from Atari/Infogrames about their gambling and gaming business moves - as have others : http://www.polygon.com/2014/4/16/5620106/atari-bringing-its-classic-games-to-real-money-gambling-platforms

No one from Atari PR corrected us when we ran the Licensed Gaming Betting Terminal (LGBT) statement - then this weird press release turns up from gamingpr.biz this morning and still no confirmation from Atari?

How the mighty have fallen, on one side the outstanding legal battle in France over the collapse of Atari/Infogrames and a call for executives in the dock - while at the same time the rush to make money out of the remaining IP - what a mess!

Posted:2 months ago

#3

Ben Mathis
Art Director & Co-Founder

9 57 6.3
Popular Comment
There is a difference between mass-consumption media claiming full customization and targeting everyone that continues to leave out a minority group, and a game specifically targeting a minority group containing only that group.

As hard as you are trying to make the point, heterophobia is never going to be a thing.

Posted:2 months ago

#4

Christian Keichel
Journalist

679 925 1.4
There is a difference between mass-consumption media claiming full customization and targeting everyone that continues to leave out a minority group, and a game specifically targeting a minority group containing only that group.
Where exactly is the difference? Equality means treating everybody in the same way. The opposite of equality is privilege. I don't know if Pridefest will serve heterosexual players in the same way as homosexual players, but "targeting a monority group" is in fact leaving out all people not belonging to this group. Belonging to a minority doesn't make your actions automatically more right, then belonging to the majority and vice versa.
People talked about "the cold bigotted heart of Nintendo" and complained, that their homosexual friends are left out by Tomodachi Life, if these complaints were right, then I expect the same people to have an eye on Pridefest and to raise their voices if Pridefest leaves out their heterosexual friends, like Tomodachi Life did. And I expect the same people to accuse Atari then of having "a cold bigotted heart".
But we will see, maybe Atari is targeting homosexual, bisexual, heterosexual, transsexual intersexual and asexual people in the same way.

Edited 5 times. Last edit by Christian Keichel on 18th July 2014 5:48pm

Posted:2 months ago

#5

Jessica Hyland
Character Artist

280 1,061 3.8
Equality means treating everybody in the same way.
No it doesn't. Equality means everyone gets the same rights and opportunities and respect as each other, even if this means offering more opportunities to historically disadvantaged groups, not 'dominant group gets to whine like entitled babies any time a minority group gets something aimed specifically at them for once'.

Also, I've never encountered a Pride event that disallowed heterosexual people from participating based on their sexuality so I think you're searching a bit too strenuously for 'bigotry' that doesn't exist.

Edited 1 times. Last edit by Jessica Hyland on 19th July 2014 9:32am

Posted:2 months ago

#6

Christian Keichel
Journalist

679 925 1.4
No it doesn't. Equality means everyone gets the same rights and opportunities and respect as each other, even if this means offering more opportunities to historically disadvantaged groups,
I don't respect people who are racist, sexist or homophobe, so I don't know what respect has to do with this. You don't want to give Nintendo the right to aim their game at heterosexual people, you deny them the right you claim for other people, which is deciding who is the target audience of a game (besides you accuse Nintendo of this, even if you personally have done work for Runescape, an MMORPG that doesn't allow same sex marriages and that doesn't even allow players to say the word "gay").
not 'dominant group gets to whine like entitled babies any time a minority group gets something aimed specifically at them for once'.
Stopped reading here to much anger, not enough argument for my taste.

Edited 4 times. Last edit by Christian Keichel on 20th July 2014 6:41am

Posted:2 months ago

#7

Jessica Hyland
Character Artist

280 1,061 3.8
People deserve respect until they do something bad enough to warrant losing that respect. Hating on someone because of something intrinsic to them like their sexuality, race or gender is bigotry and rightly to be denounced. Hating on someone for displaying bigoted behaviour and saying hurtful bigoted things etc is, to a certain degree, warranted. It's how society evolves; by shaming harmful idiots.

But I digress. If you're going to completely ignore my point and whinge about my tone instead, try just not posting a comment. I guarantee we can all survive without yet another nugget of wisdom from you on this kind of topic.

Posted:2 months ago

#8

Curt Sampson
Sofware Developer

596 360 0.6
Christian Keichel writes,
You don't want to give Nintendo the right to aim their game at heterosexual people, you deny them the right you claim for other people....
Two things you should think about here:

1. Did Nintendo come out and say, with the game in question, that their audience is hetrosexual people? Or did they imply that it's for "everyone"?

2. What actions are blocked by Atari in Pridefest that prevent non-LGBT expressions in the game that parallel allowed LGBT expressions?

Posted:2 months ago

#9

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