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Blizzard will launch Diablo III in China

By Matthew Handrahan

Blizzard will launch Diablo III in China

Tue 15 Jul 2014 9:07am GMT / 5:07am EDT / 2:07am PDT

NetEase will help bring final major IP to the rapidly growing games market

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...


Blizzard Entertainment's commitment to the Chinese market is now complete: Diablo III will launch in the country as part of its ongoing partnership with NetEase.

Diablo III was a huge success when it launched on PC in 2012, toppling a handful of sales records as it went: 3.5 million units in 24 hours, more than 6 million in its first week, and more than 15 million in total.

This is the last major Blizzard franchise to hit the Chinese market, with NetEase already involved in the launch of World of Warcraft, StarCraft II, Hearthstone and Heroes of the Storm in the region. Indeed, Blizzard CEO Mike Morhaime has had an eye on a Chinese release for the game since May 2012.

"We're very excited that with our effort, all five of Blizzard Entertainment's game series will be delivered to Chinese players," said NetEase CEO William Ding. "We'll continue to work closely with Blizzard to prepare for a smooth Diablo III launch in China so that local gamers can start playing this epic adventure as soon as possible."

The commercial potential of the Chinese games market for the global industry seems to grow with every passing week. ArenaNet's Guild Wars 2, for example, has sold 3.8 million copies in just two months on sale, a figure it took more than a year to reach after its international launch in 2012.

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1 Comment

Payton Liu Production Support Analyst, IBM China

34 70 2.1
I'm sure Activision Blizzard (AB) will earn by millions of dollars when they release Diablo III (D3) in China, of cause, with casual gamers.

Hardcore Chinese gamers like myself have already played the original US release 2 years ago, and it wasn't hard to purchase those genuine copies via Internet. So, no big news here.

Since then, various Chinese media and professional gaming websites reported and released all kinds of news, game guides, in-depth research articles about D3. Don't worry about the language, because the Chinese version was available at the beginning.

After 2 years, D3 is finally going to be "released" in China mainland. So what this official version are casual Chinese gamers waiting for? You only need to look at World of WarCraft in China for clues - heavy censorship, late DLC release (don't tell me AB is not going to release the full version with DLC included...), etc.

Well, good luck! You really need it Activision Blizzard.
(PS: Google with all of its services was completely banned /blocked in China for more than 1 month with the recent GSK law suit and ban on governmental use of Microsoft Windows 8, foreign companies are not surviving well here lately.)

Edited 1 times. Last edit by Payton Liu on 15th July 2014 5:17pm

Posted:2 years ago


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