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PS4 doing "okay" in Japan - Sony

PS4 doing "okay" in Japan - Sony

Fri 11 Jul 2014 2:38pm GMT / 10:38am EDT / 7:38am PDT
RetailHardware

Lack of locally produced games, healthy PS3 and handheld markets cited for lukewarm reception

PlayStation 4 sales have exceeded expectations, selling more than 7 million units at a faster clip than the PlayStation 2 and opening up a clear gap on its chief rival, the Xbox One. Despite that bigger picture success, the system's performance has been less than overwhelming in its home country, falling behind the Wii U in weekly sales charts and only registering 620,000 units sold in about four months on shelves. As Sony Computer Entertainment president and group CEO Andrew House told Eurogamer at the Develop conference this week, "It's doing okay."

House and other Sony representatives offered a number of reasons for the lukewarm reception to the PS4, starting with a lack of locally produced content.

"We're conscious of the fact we have not had yet the sort of groundswell of Japan native content from Japanese publishers and developers," House said. "I view that as temporary."

The PS4's success elsewhere in the world will convince Japanese companies to ramp up their support, House believes. As for why it wasn't there to begin with, the executive said Sony had a tough time selling Japanese companies on PS4 support before launch, something he chalked up to a comfort level with the performance of the PS3 and lingering concerns about whether a new generation of consoles would still be viable in Japan.

Sony Worldwide Studios president Shuhei Yoshida pointed to the relative viability of the Japanese handheld market as one more reason that publishers and developers there may have been less eager for the new generation of consoles than their counterparts in other markets.

"That's definitely a major factor when we decided where to launch when," Yoshida said. "The readiness from the publisher standpoint, and consumers and the media - everybody was ready. We were constantly told we should release new hardware! Compared to that, Japan is completely different. It's more portable-heavy, but the PS3 is catching up. Of course, after we announced PS4 in February, luckily publishers are showing an interest. But it's a completely different picture of readiness compared to Western publishers."

Finally, House noted that the console market in the West has benefitted from a number of established streaming media services.

"If you look at the US PS4 user, yes by far the biggest engagement is around games on the platform, but a major factor in there is the likes of Netflix and Amazon video," House said. "That tells me there is already a secondary reason for purchasing this device. If you look at the Japanese market, for a variety of reasons, you have not seen a dominant player in streaming services happen. You see an inherent conservatism around film and TV content holders that doesn't allow for the rise of these brand new services. I think that's another factor."

3 Comments

Jim Burns
Research Asisstant

44 85 1.9
It really is not. Wii U has been outpacin git

Posted:11 days ago

#1

Paul Jace
Merchandiser

864 1,262 1.5
I find it odd that the Japanese haven't better supported the PS4 so far. This news is also quite bad for Microsoft, who will be launching the XBO later this year in Japan. Still, the system hasn't been out a full year yet so Sony can potentially turn things around, especially if they have a strong holiday line up scheduled for Japan this year.

Posted:11 days ago

#2

Alfonso Sexto
Lead Tester

761 574 0.8
Even in Japan, the players do not buy a console if it doesn't offer something they want to play. PS4 is missing a lot of tittles, specially those "weird as hell no way we can't export this thing" jRPG (Which I happen to love, by the way)

Long story short: As of now, PS4 lacks games appealing for the Japanese market, unlike WiiU and PSVita.

Posted:7 days ago

#3

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