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Glu Mobile Kardashian game set for $200 million annual revenue

Glu Mobile Kardashian game set for $200 million annual revenue

Fri 11 Jul 2014 7:36am GMT / 3:36am EDT / 12:36am PDT
PublishingDevelopment

Celebrity tie-in pushes share price up 40 per cent since launch

The success of Glu Mobile's Kim Kardashian iOS game has boosted the company's share price by more than 40 per cent in less than a month.

Speaking to Bloomberg, the prominent analyst Doug Creutz estimated that revenue from Kim Kardashian: Hollywood could reach $200 million for the year, making it one of the most lucrative titles on the App Store.

Glu CEO Niccolo de Masi said that the game was on course to be one of its biggest hits of the year. Kim Kardashian: Hollywood is free to download, with in-app purchases running as high as $99.99 for 175,000 of its virtual currency.

In May, Glu Mobile acquired Diner Dash developer PlayFirst in a deal worth 3 million Glu shares and $3.55 million in PlayFirst debt. Glu's share price hit $5.60 yesterday, its highest since March and a value it hasn't significantly exceeded since 2011.

13 Comments

Phil Hindle Technical Director, FreeStyleGames

19 37 1.9
Popular Comment
/flips table/

Posted:3 months ago

#1

Tuomas Pirinen Head of Design, Remedy Entertainment

9 9 1.0
200 million a year, and according to what I've seen mainly from US and UK? Wow, Kim sure is popular... At Glu HQ they must be opening champagne bottles!

Edited 1 times. Last edit by Tuomas Pirinen on 11th July 2014 2:32pm

Posted:3 months ago

#2

Robert McLachlan Lead Level Designer, Climax

10 16 1.6
A great comeback story for Glu Mobile and Kim.

Posted:3 months ago

#3

Ruben Monteiro Engineer

80 194 2.4
Popular Comment
Always nice to see a title succeeding due to compelling design and artistic excellence, rather than exploiting public adoration of futile personalities.

Oh no, wait...

Posted:3 months ago

#4

Steve Wetz Reviewer/Assistant Editor, Gamer's Glance

213 529 2.5
Glu Mobile Kardashian game set for $200 million annual revenue
Sign of the Apocalypse?

Posted:3 months ago

#5

Todd Weidner Founder, Big Daddy Game Studio

415 988 2.4
“No one in this world, so far as I know — and I have searched the records for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people.
H.L. Mencken

Posted:3 months ago

#6

Paul Jace Merchandiser

942 1,428 1.5
Sign of the Apocalypse?
I think that was signaled after their reality tv show"Keeping Up With The Kardashians" was renewed for a second season. It's been all downhill since then.

Posted:3 months ago

#7

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
Yeeeeessh. I guess if someone makes a VR version of this thing, it'll be a Rift seller too. Hmmmm. I better be careful what I say at this point - it could actually happen!

Oh, and that $200 million? It hasn't been made yet and let's see what happens before any more champagne is guzzled. Still, Paris Hilton must be plenty pissed. I suppose. I care not a whit about these people and wish games weren't being made with them, but hey - their fans would buy anything that has their name on it, so I guess good on the developer and publisher for capitalizing on this.

Posted:3 months ago

#8

Dan Howdle Head of Content, Existent

280 810 2.9
Oh humanity, you bellend.

Posted:3 months ago

#9

Gary LaRochelle Digital Artist/Game Designer, Flea Ranch Games

68 60 0.9
Looks like it will not make the $200 million hoped for. Hackers have already released a hack that allows the user to max out their credits and "stars" for nothing.

The "game" will probably be the most hacked game of the year.

Posted:3 months ago

#10

Tom Keresztes Programmer

685 340 0.5

Posted:3 months ago

#11

Robin Clarke Producer, AppyNation Ltd

322 749 2.3
Always nice to see a title succeeding due to compelling design and artistic excellence, rather than exploiting public adoration of futile personalities.
Never mind that the game has been successful Glu for several years before they slapped the Kardashian brand on it. Clearly it's designed well enough to give a lot of people entertainment. But, you know, snobbish snap judgements are much easier than being aware of the industry changing around you.

Posted:3 months ago

#12

Nicholas Lovell Founder, Gamesbrief

196 198 1.0
Popular Comment
I wonder what the overlap between "people who look to hackers on the Internet for their gaming solutions" and "fans of Kim Kardashian who are playing her game" is.

Posted:3 months ago

#13

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