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Glu Mobile Kardashian game set for $200 million annual revenue

Celebrity tie-in pushes share price up 40 per cent since launch

The success of Glu Mobile's Kim Kardashian iOS game has boosted the company's share price by more than 40 per cent in less than a month.

Speaking to Bloomberg, the prominent analyst Doug Creutz estimated that revenue from Kim Kardashian: Hollywood could reach $200 million for the year, making it one of the most lucrative titles on the App Store.

Glu CEO Niccolo de Masi said that the game was on course to be one of its biggest hits of the year. Kim Kardashian: Hollywood is free to download, with in-app purchases running as high as $99.99 for 175,000 of its virtual currency.

In May, Glu Mobile acquired Diner Dash developer PlayFirst in a deal worth 3 million Glu shares and $3.55 million in PlayFirst debt. Glu's share price hit $5.60 yesterday, its highest since March and a value it hasn't significantly exceeded since 2011.

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Latest comments (13)

Phil Hindle Technical Director, FreeStyleGames2 years ago
/flips table/
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Tuomas Pirinen Head of Design, Remedy Entertainment2 years ago
200 million a year, and according to what I've seen mainly from US and UK? Wow, Kim sure is popular... At Glu HQ they must be opening champagne bottles!

Edited 1 times. Last edit by Tuomas Pirinen on 11th July 2014 2:32pm

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Robert McLachlan Game Designer 2 years ago
A great comeback story for Glu Mobile and Kim.
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Show all comments (13)
Ruben Monteiro Engineer 2 years ago
Always nice to see a title succeeding due to compelling design and artistic excellence, rather than exploiting public adoration of futile personalities.

Oh no, wait...
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Steve Wetz Reviewer/Assistant Editor, Gamer's Glance2 years ago
Glu Mobile Kardashian game set for $200 million annual revenue
Sign of the Apocalypse?
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“No one in this world, so far as I know — and I have searched the records for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people.
H.L. Mencken
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Paul Jace Merchandiser 2 years ago
Sign of the Apocalypse?
I think that was signaled after their reality tv show"Keeping Up With The Kardashians" was renewed for a second season. It's been all downhill since then.
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Greg Wilcox Creator, Destroy All Fanboys! 2 years ago
Yeeeeessh. I guess if someone makes a VR version of this thing, it'll be a Rift seller too. Hmmmm. I better be careful what I say at this point - it could actually happen!

Oh, and that $200 million? It hasn't been made yet and let's see what happens before any more champagne is guzzled. Still, Paris Hilton must be plenty pissed. I suppose. I care not a whit about these people and wish games weren't being made with them, but hey - their fans would buy anything that has their name on it, so I guess good on the developer and publisher for capitalizing on this.
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Dan Howdle Head of Content, Existent2 years ago
Oh humanity, you bellend.
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Gary LaRochelle Digital Artist / UI/UX Designer / Game Designer, Flea Ranch Games2 years ago
Looks like it will not make the $200 million hoped for. Hackers have already released a hack that allows the user to max out their credits and "stars" for nothing.

The "game" will probably be the most hacked game of the year.
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Tom Keresztes Programmer 2 years ago
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Robin Clarke Producer, AppyNation Ltd2 years ago
Always nice to see a title succeeding due to compelling design and artistic excellence, rather than exploiting public adoration of futile personalities.
Never mind that the game has been successful Glu for several years before they slapped the Kardashian brand on it. Clearly it's designed well enough to give a lot of people entertainment. But, you know, snobbish snap judgements are much easier than being aware of the industry changing around you.
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Nicholas Lovell Founder, Gamesbrief2 years ago
I wonder what the overlap between "people who look to hackers on the Internet for their gaming solutions" and "fans of Kim Kardashian who are playing her game" is.
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