The launch of ArenaNet's Guild Wars 2 in China has doubled the game's total sales.
According to new server census taken by publisher NCSoft - translated on Reddit - Guild Wars 2 has around 3.8 million players in China alone, a rate of growth that far surpasses its performance in the rest of the world.
Guild Wars 2 was launched in territories all over the world in August 2012, but it only hit 3.5 million sales a year later. By contrast, it has reached 3.8 million sales in China after just two months.
The success of Guild Wars 2 is a vindication on two fronts. First, it is a compelling example of a game finding a significant audience with a pay-to-play model in a country where the market is dominated by free-to-play. Second, it is further evidence that the Chinese market is a lucrative untapped resource for developers in North America, Europe and elsewhere.
In May, Superdata released a report that estimated $3 billion in mobile game revenues in China this year, with the country expected to eclipse North America in that respect in the near future.