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Retail

Guild Wars 2 has sold 3.8m in China

Guild Wars 2 has sold 3.8m in China

Thu 10 Jul 2014 8:26am GMT / 4:26am EDT / 1:26am PDT
RetailPublishing

ArenaNet's MMO eclipses rest-of-the-world sales in just two months

NCsoft

NCsoft is a leading developer and publisher of online games.

A gaming powerhouse with a global reach,...

ncsoft.net

The launch of ArenaNet's Guild Wars 2 in China has doubled the game's total sales.

According to new server census taken by publisher NCSoft - translated on Reddit - Guild Wars 2 has around 3.8 million players in China alone, a rate of growth that far surpasses its performance in the rest of the world.

Guild Wars 2 was launched in territories all over the world in August 2012, but it only hit 3.5 million sales a year later. By contrast, it has reached 3.8 million sales in China after just two months.

The success of Guild Wars 2 is a vindication on two fronts. First, it is a compelling example of a game finding a significant audience with a pay-to-play model in a country where the market is dominated by free-to-play. Second, it is further evidence that the Chinese market is a lucrative untapped resource for developers in North America, Europe and elsewhere.

In May, Superdata released a report that estimated $3 billion in mobile game revenues in China this year, with the country expected to eclipse North America in that respect in the near future.

Both MIcrosoft and Sony are preparing console launches in the region, with the Xbox One scheduled for a September release.

7 Comments

Gil Salvado 3D/2D Artist

34 37 1.1
Well deserved success for ArenaNet and a great argument against all those free-to-play evangelists out there.

Posted:5 months ago

#1

Jeff Wayne Technical Architect

83 37 0.4
Glad to see these guys have this success. I really enjoy GW2 - very polished.

Posted:5 months ago

#2

Klaus Preisinger Freelance Writing

1,186 1,273 1.1
What is an average RPU to come out of China for a western developer?
According to the quarterly reports, it is $62 for the western market on NCSOFT's end.

Posted:5 months ago

#3

Tuomas Pirinen Head of Design, Remedy Entertainment

9 9 1.0
Congratulations, and it also shows how you can have a great success both in the West and East with the same game.

Posted:5 months ago

#4
Aye aye, always loved the Guild wars biz model

Posted:5 months ago

#5

Villhauer Benjamin Head of Sourcing, Gameforge

6 2 0.3
Some helpful info about the MSPR: http://www.gamesinasia.com/guild-wars-2-packages-detailed-for-china/ the standart edition seems to sell for 14$

Posted:5 months ago

#6

Klaus Preisinger Freelance Writing

1,186 1,273 1.1
The census was not taken by the publisher, but by a Chinese website called 17317. It is mainly a DotA site.

ArenaNet statement on the issue here:
https://twitter.com/GuildWars2/status/487745928137154560

Posted:5 months ago

#7

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