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Retail

PS4 fails to inspire Japanese market

PS4 fails to inspire Japanese market

Tue 08 Jul 2014 8:43am GMT / 4:43am EDT / 1:43am PDT
Retail

Hardware and software sales flat despite the launch of Sony's console

The launch of the PlayStation 4 had a minimal impact on the Japanese console market, which remained flat in the first half of 2014.

According to data released by Enterbrain - sourced and translated by Dr Serkan Toto - revenue from console hardware reached 70.63 billion in the first half of 2014, a tiny increase over the 66.39 billion earned in the first half of 2013.

The PlayStation 4 was launched in Japan in February, several months behind Europe and North America, but early enough in 2014 to have made a significant impact on the market. Indeed, according to Media Create data, Sony's console hasn't sold more than 10,000 units in a single week in more than two months, putting it behind both the Wii U and the PlayStation Vita in terms of popularity.

Overall, the Japanese market showed no signs of growth, earning 172.26 billion ($1.685 billion) in the first half of 2014 - just $2 million more than the prior year.

8 Comments

Daniel Hughes
Studying PhD Literary Modernism

436 496 1.1
It's actually sold less than Wii U did, launch aligned. Of course, Wii U had the benefit of launching at the year end sales season, but such a rapid drop off should concern Sony. Nintendo should be concerned, too. A few years back DS regularly posted weekly numbers higher than the entire recent weekly hardware sales charts, and PSP, Wii and PS3 weren't exactly slouches.

Posted:2 months ago

#1
its all boutta games. are there sufficient localised games and native japanese games to appeal to the PS4 player in Japan?

Posted:2 months ago

#2

Renaud Charpentier
Lead Designer

66 144 2.2
Popular Comment
Japan demography also may be? This is a country with fewer and fewer children and an exploding percentage of senior citizens. That coupled with an economic crisis striking the young workers doesn't make for a great market for an "expensive" new console. These young Japanese have to have mobiles so they put their money there, then... a living room console, do they have the cash, the time and the space for it?

Posted:2 months ago

#3

Christian Keichel
Journalist

682 925 1.4
And even this tiny increase isn't what it seems, as the consumption tax was raised from 5% to 8% by April 1st.

Posted:2 months ago

#4
For the record, the source data for this article included a couple of small errors. The offending decimal points have now been moved.

Posted:2 months ago

#5

Greg Wilcox
Creator, Destroy All Fanboys!

2,178 1,127 0.5
...which is why PS3 games are still being made and sold there (and selling in okay numbers, I guess). I think outside the hype and shipped/sold nonsense that always gets my eyebrow raised this console generation isn't going to see a huge spike up in sales until more people can afford these new consoles and aren't worried so much about their assorted economies (as Renaud notes)...

Posted:2 months ago

#6

Jeff Kleist
Writer, Marketing, Licensing

338 188 0.6
Gaming in Japan is moving to mobile, and those that want "real" games are sticking to portables as well.

Console gaming is dying in Japan, it's far from dead, but it's becoming less and less relevant

It's true that there are very few Japan centric games, but I expect that there will be. A lot of cell phone ports coming compared to "real games.

Posted:2 months ago

#7
too many middle aged and OAPs difficult to have opposable thumbs to operate consoles :)
tablets and mobile devices probably do better

Posted:2 months ago

#8

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