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Sony wins the war of E3 media coverage

The Big Event: E3 in association with
Sony wins the war of E3 media coverage

Thu 19 Jun 2014 2:47pm GMT / 10:47am EDT / 7:47am PDT
E3 2014Research

Research shows PS4 had 50% more articles than Xbox One during E3 week

New research from ICO Partners has indicated that Sony and the PS4 were clear winners in the war for column inches during the all-important week of E3.

In a post on the consultancy's blog, Thomas Bidaux breaks down the various angles of media coverage for the games and platforms during the LA show. The results are interesting and, at times, very stark - although Bidaux admits that his methods aren't watertight.

1

"The tool I am using is far from perfect," Bidaux writes. "It gets hits on false-positives, some terms are impossible to get hits on and it is somewhat dependent on how clever I am when I create the monitoring criteria for a specific game if the name is quite generic. The tool is also dependent on the alerts I have entered. There are some prominent games that can be absent, I try to add them as I go but I know I always miss some. As I am expanding that list now, do not take the stats as an 'end all' proof that X game is totally ignored by the media."

Nonetheless, some of the coverage discrepancies are startling, as you'll see above. Sony's PS4, for example, gets 16,135 articles during E3 week, according to Bidaux's calculations, whilst the Xbox One clocks up just 11,433. Nintendo as a whole scored 7,759 pieces, with 6,271 directly relating to Wii or Wii U.

2

In terms of individual games, there are familiar and fairly predictable names at the high-end of the exposure chart, although, as Bidaux mentions, AC: Unity may happily have lost some its less favourable headlines. As you can see from that graph, Nintendo's titles are a big draw individually, even though their host platforms might not see the same benefits. Both of the highest scoring games during the platform holder conferences were multiplatform, in the shape of Unity and Far Cry, which another testament to the continual improvement and popularity of Ubisoft's offerings, but could also be a clue as to the diminishing relevance of platform exclusive AAA.

5 Comments

Paolo Giunti Narrative Designer

36 73 2.0
"Uncharted" and "The Last of Us" are listed twice in the second graph. I'm gonna assume the repetition was actually supposed to be a different game.
Anyway, you may want to look into that and eventually update the image

Posted:4 months ago

#1

Andrew Clayton QA Functionality Tester, EA DICE

14 38 2.7
Call of Duty and Advanced Warfare are also listed twice. I would assume that most of the articles about Call of Duty as a franchise would be specifically discussing Advanced Warfare.

Posted:4 months ago

#2

Jess Kappeler Game Designer, Pipeworks Software

16 30 1.9
Why is "Nintendo" listed separately from "Wii U" and "Wii". None of the other companies were divided in that way. If you add those together it beats out both Xbox One and Playstation 4.

Posted:4 months ago

#3

Nicholas Pantazis Senior Editor, VGChartz Ltd

1,020 1,467 1.4
@ Jess That is Nintendo as a whole (Wii U + Wii + 3DS). I don't know why they didn't just separate all 3, but yeah, Nintendo still had far fewer articles than the other two.

Posted:4 months ago

#4
I have made a corrected version of the games graph:

http://www.icopartners.com/blog/wp-content/uploads/2014/06/Week-of-E3-2014-of-articles-per-game_c.jpg

It adds FIFA 15 (I wasnt tracking it before).
I have removed the extra Call of Duty and Uncharted (and the Last of Us).

A bit of explanation of the Why there were (are?) doubles: for some games, I have multiple trackers that are more or less refined. I also have trackers that are more on the brand level.
For this anlysis, I focused on game-specific trackers. Somehow, I missed the Call of Duty one and just keep CoD AW.

For Uncharted, this is a bit more complicated. The way I do the tracking meant I got too many false positive on the game - I left one of my old tracker in there.

And Last of Us... Missed that one too... Really sloppy of me. Will update with a 3rd version of the graph.

About Nintendo, I wish I could track Microsoft and Sony and get relevant results. From a branding point of view, on the gaming side, I still think it is fair to compare each of the big 3 main brand for gaming (or umbrella brand maybe?) - in case of Nintendo, it is their name, and not the platform itself.
This is an ongoing process on our end anyway - I do the comparison of the hardware brands mentions in the platform chart.

Edited 1 times. Last edit by Thomas Bidaux on 20th June 2014 4:50pm

Posted:4 months ago

#5

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