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Wii U sales up 4x following Mario Kart 8

Wii U sales up 4x following Mario Kart 8

Mon 16 Jun 2014 8:12am GMT / 4:12am EDT / 1:12am PDT
Hardware

And Reggie Fils-Aime believes Amiibo will have "larger footprint" than Skylanders or Infinity

The success of Mario Kart 8 has increased Wii U sales by a factor of four in the weeks since its launch.

In an interview with Venturebeat, Nintendo of America president Reggie Fils-Aime indicated that the rapturously received Mario Kart 8 has been a real boon for its struggling console.

"In the two weeks prior to the launch, versus what we've seen now following the launch, we're selling at a daily rate four times higher than where we were before," he said.

When challenged that any increase in the Wii U's sales is still relative to its level of performance to date, Fils-Aime suggested that Nintendo's strategy means it achieves success in a different way to other companies.

"This is what makes us different from all the other publishers. We have launched Mario Kart 8 roughly a year and a half into the life of Wii U. That game is going to sell in big numbers now through the end of life. That's a very different proposition than what many other publishers do. They annualise their content. They launch and the content is gone four months later. Because of the high quality of our software, because they really are system-selling must-have games, they sell for years and years.

"The argument of, boy, maybe Nintendo should have waited until the installed base was higher? No. These games drive our installed base."

Fils-Aime described Mario Kart 8 just adds to the momentum that started to build with the launch of Super Mario 3D World last year. This year, Nintendo's E3 was about letting gamers know that there's more quality software on the way.

One of the company's most promising new products is the Amiibo line of collectible NFC figures, which will work in conjunction with Nintendo's games. Fils-Aime believes that the Nintendo brand will prove more appealling to gamers than similar existing products like Skylanders and Disney Infinity.

"First point, north of 50 percent of the combined Skylanders and Disney Infinity business is done on Nintendo platforms in the United States. 58 percent, to be exact. We want that ongoing level of effectiveness on our platforms.

"We think our footprint is going to be larger than what the current toys-to-life category players have been able to create."

12 Comments

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Im really hoping they keep going up as new software is released. I really liked their E3 2014 offerings. I think Nintendo had the best presentation. In terms of content that depends on what you like as a gamer. All i can say is that I had a huge grin on my face the whole time I watched their E3. I really liked all of their offerings. Splatoon was a stand out game for me. It offered a fun spin on the shooter genre that most people can enjoy. And as much as I love games like Witcher 3, Dragon Age Inquisition, Metal Gear Solid V, Rise of the Tomb Raider, uncharted 4... I really need some games I can play with other people and Nintendo really is number 1 for that. They are number 1 for bringing people of all kinds and all ages together. They have alot of great games on the way. Lets not forget the New Zelda WiiU, Starfox, Xenoblade Chronicles, Bayonetta 2, damn the list is long... Im gonna be so broke this year. So im hoping sales wise things get better for them.

Posted:3 months ago

#1

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
I was at one of the Best Buy Smash events this Saturday and I've read reports from many others. All of them indicate the potential for sales to rival or even exceed those attributed to Mario Kart 8. Combine that with the potential sales the Amiibo line could generate and Nintendo may be righting a sinking ship right before our eyes.

They righted the sinking 3DS with software and a massive price cut. They may right the Wii U with just software.

Posted:3 months ago

#2

Steve Wetz
Reviewer/Assistant Editor

213 529 2.5
I hope rather than believe that Nintendo's current momentum will last. I think it more likely Nintendo's install base growth will continue in spurts, and the next one will probably begin with Legend of Zelda Wii U (Bayonetta 2 is likely the right game for the wrong system). As for beating Skylanders and Infinity, Nintendo would need a ridiculously high adoption rate per system for that to happen, and I just don't see it. At least some of the Nintendo Wii U owners out there are old, nostalgic people like me - and I want pretty much nothing to do with toys that also do things to games.

Posted:3 months ago

#3

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
Popular Comment
One words, Steve.

Pokemon.

Posted:3 months ago

#4

Neil Young
Programmer

296 372 1.3
Where it could outdo skylanders and infinity is scope - both of those only work as a toy, and as a factor in a single franchise of games. They can only really sell them to players of that franchise.

amiibos potentially apply to pretty much any nintendo title going forwards, which not only makes them appealing to pretty much any child with a wiiu, but also to adults as well - having just one of your "favourite" avatar to store your preferred setup on is a practical application, and I wouldn't be surprised to see limited edition ones showing up in bundles (eg, gold link with a premium zelda sku)

Posted:3 months ago

#5

Greg Wilcox
Creator, Destroy All Fanboys!

2,175 1,124 0.5
Speaking of Pokemon, I hope to hell Nintendo is working on an Amiibo-enabled Wii U game in that franchise. They'd have an automatic money machine there that would most likely outdo Skylanders in terms of demand and make hardcore fans go broke in a hurry as they scrambled to collect every figure. I don't even like Pokemon and I saw the potential right away during that Direct presentation for a frenzy. Er, provided Nintendo thought ahead on that front...

Speaking of frenzy, I have the feeling that Amiibo will launch and sell out in some areas, as the resale market for them is going to be massive and I know there are eBay sellers licking their chops and hoping to rake in a fortune later this year as I'm already hearing plans for some of them to be scooping up as many as they can

Posted:3 months ago

#6

Steve Wetz
Reviewer/Assistant Editor

213 529 2.5
@Jim,

I had not considered that. If any franchise has the potential to make WoW money with toys, it's Pokemon. Still, it seems curious that this particular announcement would not have accompanied the amiibo reveal. But you and Greg are absolutely right - they'd be stupid not to do an amiibo/Pokemon game.

Posted:3 months ago

#7

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
While a Wii U iteration of the franchise would be incredibly welcomed with open wallets, let's not forget they announced a 3DS device for Amiibo compatibility. Thus figures are accessible across both 3DS and Wii U and their respective titles. While Pokemon on a home console could be lucrative, there is no denying it has a home on the portable device and Amiibo will find an audience there that Activision and Disney can only fantasize about.

Posted:3 months ago

#8

Sasha Yelesin
Student

54 34 0.6
"The argument of, boy, maybe Nintendo should have waited until the installed base was higher? No. These games drive our installed base."
Ubisoft should take note before no one cares (or already owns on something else) about their out of date, unreleased games anymore.

Posted:3 months ago

#9

Julian Beck
HR Consultant

39 45 1.2
Congrats to the WiiU!

The best thing about that news is...it displaced one of the four articles about the same topic :) Thank God, Thank God! I thought that would go on forever with authors and people posting the same opinion a dozen times.

Edited 1 times. Last edit by Julian Beck on 16th June 2014 8:01pm

Posted:3 months ago

#10

Greg Wilcox
Creator, Destroy All Fanboys!

2,175 1,124 0.5
@JIm:

Oh, i know that the portables are where Pokemon shines, but I was imagining say, Pokemon Stadium compatible with BOTH platforms and also released on both a la Smash Bros. this year. Two systems, two different games in terms of content (but the same toys to buy). Or, why make money when you can make MORE money. The problem with portability is toys and travel kind of stink in some cases, but I think Nintendo will get it right...

Posted:3 months ago

#11

Andrew Watson
Programmer

92 200 2.2
I'm surprised they don't do more Pokemon stuff on their consoles, considering they're easily one of their biggest handheld system sellers.

@Greg
Pokken when?

Posted:3 months ago

#12

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