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App Annie raises $17m, acquires Distimo

By James Brightman

App Annie raises $17m, acquires Distimo

Wed 28 May 2014 5:05pm GMT / 1:05pm EDT / 10:05am PDT

Mobile analytics firms joining forces as App Annie's total funding nears $40 million

Analytics firm App Annie which tracks downloads, revenues and other key metrics for mobile games and apps has acquired competing firm Distimo, according to the [a]listdaily. Distimo's founders will be taking key roles within the App Annie team, and Distimo's Netherlands headquarters will become App Annie's European R&D center. The integration will bring App Annie to over 240 employees worldwide, making it the largest mobile app analytics-focused company.

"We started this company during the app ecosystem's infancy and our mission has always been to provide our users and customers with the best metrics and insights to run their app business," said Bertrand Schmitt, CEO of App Annie. "Having been a part of the mobile app ecosystem since its inception, this acquisition represents a major milestone in App Annie's growth, and it allows us to accelerate our product roadmap. We look forward to integrating the talented Distimo team and are excited about what they can achieve within the App Annie fold."

Vincent Hoogsteder, CEO of Distimo, added, "It made complete sense for us to join the team at App Annie. We share the same vision to inform everyone in the app industry with the best data and analytics platform, and we're excited about what we can achieve together and the road ahead."

Along with the acquisition, App Annie has raised another $17 million with a round of funding from existing investors IDG Capital Partners, Greycroft Partners and Sequoia Capital. The funding boosts App Annie's total money raised to $39 million - the company intends to use the funds to accelerate investment in new products, new platforms and new markets.

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Paul Johnson Managing Director / Lead code monkey, Rubicon Development

1,219 2,667 2.2
Serious question: Where do AppAnnie get their money from?

I use their service and it's really great. I would definitely pay a reasonable subscription, but have never yet been asked for a dime. There're no adverts. They do sell a deep analytics summary but there's only so many larger players who could use that info (and don't have their own) and it's only $500 anyway.

If it's all in VC funding, what are they promising to get the money?

Edited 1 times. Last edit by Paul Johnson on 28th May 2014 10:38pm

Posted:2 years ago


Steve Peterson Marketing Consultant

135 142 1.1
I believe they create customized data reports for you, which can cost a lot but provide very valuable info when you're looking to enter a market (or improve performance in existing markets).

Posted:2 years ago


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