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Nintendo apologizes for Tomodachi Life

Nintendo apologizes for Tomodachi Life

Fri 09 May 2014 8:40pm GMT / 4:40pm EDT / 1:40pm PDT
Marketing

Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

Nintendo has released a second statement on the lack of gay marriage options in its 3DS game Tomodachi Life, this time offering an apology and a commitment to do better next time.

"We apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life," the statement read. "Unfortunately, it is not possible for us to change this game's design, and such a significant development change can't be accomplished with a post-ship patch. At Nintendo, dedication has always meant going beyond the games to promote a sense of community, and to share a spirit of fun and joy. We are committed to advancing our longtime company values of fun and entertainment for everyone. We pledge that if we create a next installment in the Tomodachi series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players."

Tomodachi Life lets users import their collection of personalized Mii avatars and follow them through a series of life events, including marriage, but it doesn't allow for same-sex unions. Last week, Nintendo fan Tye Marini launched the #Miiquality social media campaign to convince the company to change the game, and the campaign quickly drew national attention. Nintendo told the Associated Press that is was only attempting to make "a whimsical and quirky game" rather than social commentary, which in turn drew the attention of LGBT advocacy group GLAAD.

Yesterday the group took Nintendo to task for its position, saying, "In purposefully limiting players' relationship options, Nintendo is not only sending a hurtful message to many of its fans and consumers by excluding them, but also setting itself way behind the times."

4 Comments

Jim Burns Research Asisstant

48 85 1.8
Hopefully this ends the tension.

Posted:5 months ago

#1

Nicholas Pantazis Senior Editor, VGChartz Ltd

1,020 1,467 1.4
I'm glad to hear it. Hopefully we can all move on from this, happy the message made it through.

Posted:5 months ago

#2

Paul Jace Merchandiser

939 1,418 1.5
This is a good first step for Nintendo.

Posted:5 months ago

#3

Eric Leisy VR Production Designer, Nike

117 127 1.1
Popular Comment
Wow.

Wow. It's kind of all i can say. Well, no. While Nintendo has had it's follies - this is an incredibly honest and humanistic acknowledgment of what they more or less did. A lot of major corporations and companies could learn from Nintendo's example here.

While the issue of this whole thing is rife with debate about what should or shouldn't be included in games, and what social responsibilities publishers and creators have as artists when they put something out into the world - there is something to appreciate about a short, concise, good old fashioned apology that is not riddled with marketing speak and legal talk.

Thanks for the apology Nintendo. You're alright.

Edited 1 times. Last edit by Eric Leisy on 11th May 2014 7:22am

Posted:5 months ago

#4

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