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Xbox One debuts in Japan September 4

Microsoft sets date for third attempt to gain foothold in Japanese console market

As big as the Xbox and Xbox 360 were in the West, the systems never matched that level of success in Japan. The company will attempt to woo that market for the third time later this year, as Microsoft today confirmed a September 4 Japanese launch for the Xbox One.

September should be big for the Xbox One, with Japan just one of 26 new territories in which Microsoft is debuting Xbox One during the month.

The expanded availability for the Xbox One may also help close the sales gap between the console and its chief rival, Sony's PlayStation 4. To date, Microsoft has shipped more than 5 million Xbox consoles while Sony has sold through 7 million systems. However, Sony's console has already launched in dozens more territories, including Japan.

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Latest comments (4)

Adam Campbell Producer, Hopster2 years ago
Can't help but think Microsoft are missing a trick in Japan.
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Steven Wemyss Senior QA Engineer, Avalanche Studios2 years ago
It's finally being released officially here in Sweden then as well however it's already overstocked in a number of shops and has been widely available for months. Any early adopters will already have purchased one or are still waiting for that elusive must-buy game so I hope they're not looking to make a big deal out of this T2 launch as it's unlikely to provide a big boost to sales.
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Neow Shau Jin Studying Bachelor in Computer Science, Universiti Sains Malaysia2 years ago
@Christian

actually I think they should release in as many territory as they can, and if they are smart, they will.
My country only have a lifetime PS3 sales of a little over 80,000 unit(if my memory serves me right, stats was from 2012), but Sony still release PS4 here, and Microsoft is basically giving this territory to the competitor if they don't release it here(they did not release the Xbox 360 here, so that doesn't help the argument that Xbox 360 only sells well in US). Yes, United States is the main market, but doesn't mean other countries do not have potential to grow.
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Nick Wofford Hobbyist 2 years ago
I agree with Christian. As a bonus to avoiding a (lackluster) release in a territory that won't buy an American home console, they can just use those units to overstock other territories. Losing a sale to "Sold Out" signs is stupid, but they seem to have avoided it with the staggered launches of the PS4/X1. It's a better strategy all around to avoid Japan.
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