SuperAwesome has just agreed a deal that will make it the exclusive advertising partner for virtual world Bin Weevils, acquiring the company's sales and advertising operations team as part of the agreement.
"I think it's fair to say that this is a landmark deal for the kids industry," SuperAwesome CEO Dylan Collins told GamesIndustry International.
"We've been completely focused on building the biggest kids marketing platform in Europe and being able to integrate Bin Weevils into our plans like this is a huge win for everyone. It creates a digital kids footprint which is unsurpassed in both reach and engagement across mobile, web, online video and virtual world. With the kids/teens audience being harder to reach than ever before, this is the dream solution for brands and ultimately for the sustainability of the kids content industry."
"With the kids/teens audience being harder to reach than ever before, this is the dream solution for brands and ultimately for the sustainability of the kids content industry"
At last count the SuperAwesome marketing platform, which deals specifically with children's and teenage properties, had access to over 30 million young people a month and currently has around 70 content partners. It's also the home of Swapit, Box of Awesome, SuperAwesome Club and SuperAwesome Games.
Its new partner Bin Weevils is a BAFTA winning virtual world for six to ten year olds and has over 20 million registered users. It's currently at work on cross-platform title Weevil World which is expected in Autumn.
"As a company, we're focused on creating brilliant, engaging and safe gameplay for kids on mobile and web whereas SuperAwesome are the undisputed experts in the kids advertising space," said Bin Weevils CEO Richard Watney in a statement.
"This strategic partnership allows us to focus on our incredibly exciting mobile plans and for them to focus on engaging brand opportunities across our audience"