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Google preparing Android TV for launch - report

Google preparing Android TV for launch - report

Mon 07 Apr 2014 8:59am GMT / 4:59am EDT / 1:59am PDT
HardwarePublishing

New service will feature film, TV and games with a strong emphasis on simple discovery

Google is poised to make its strongest bid yet for living room dominance with Android TV, a set-top box that bears clear similarities to Amazon's Fire TV.

According to internal documents obtained by The Verge, Android TV is an "entertainment interface" built around "fun, fluid and fast" discovery of entertainment content - including film, television and games. Google is advising developers to emphasise simplicity in the design of their apps to keep them in line with its own approach to the Android TV UI.

Users will navigate the service with a remote control with a four-way d-pad, but there will be an "optional" controller for game content.

However, simple design is not the full extent of Google's attempts to take the pain out of discovery. Android TV will be built on suggestions and recommendations, rather than the chore of scrolling through content libraries. One document described the ideal discovery process as, "simple and magical," and one that should never take more than three button presses.

So far, Google hasn't made any official comment on Android TV, but it seems that it will exist side-by-side with its existing smart TV solution, Chromecast.

Amazon unveiled its Fire TV set-top box last week, and there were a few good reasons for gamers to be excited. Not only did it provide a context for Amazon's acquisition of Double Helix, it will also be the next platform for which Kim Swift and Clint Hocking will be building games.

5 Comments

Dave Herod
Senior Programmer

517 734 1.4
Apart from games, I would have thought Chromecast already has everything else covered.

Posted:4 months ago

#1

Nelsun Rivera
Mixed Media

14 14 1.0
This would defeat the purpose of Chromecast. Unless one considers the portability of the device. Hmm.. I wonder if I am still within the 30 day return period. Ill check my receipt.

Looks like everyone is getting on the All-in-One Service bandwagon. Movies, TV, Games and Apps. Sony, MS, Google and Apple minus games. God knows what Facebook will come up with. What a clusterfuck media will become. It will be years before the dust settles. And if one wishes to enjoy all content they will have to be a part of all of the services provided. I can't wait till these companies actually provide all or most of the services for free. Let them make that advertising money. They want our EYES!!

Posted:4 months ago

#2

Nelsun Rivera
Mixed Media

14 14 1.0
This would defeat the purpose of Chromecast. Unless one considers the portability of the device. Hmm.. I wonder if I am still within the 30 day return period. Ill check my receipt.

Looks like everyone is getting on the All-in-One Service bandwagon. Movies, TV, Games and Apps. Sony, MS, Google and Apple minus games. God knows what Facebook will come up with. What a clusterfuck media will become. It will be years before the dust settles. And if one wishes to enjoy all content they will have to be a part of all of the services provided. I can't wait till these companies actually provide all or most of the services for free. Let them make that advertising money. They want our EYES!!

Posted:4 months ago

#3

Karl Jeffery
Founder & CEO

6 1 0.2
OK so we now have Ouya, Fire TV, Android TV - how long until Apple TV allows games and other apps?

Posted:4 months ago

#4

Adam Campbell
Associate Producer

1,148 928 0.8
OK so we now have Ouya, Fire TV, Android TV - how long until Apple TV allows games and other apps?
Not long Karl. Over the past year, its looked like a waiting game to me, both for us and the big companies - waiting to see who moves first in their new TV box offering.

I'm perhaps a little surprised Apple has waiting this long though as they had the hardware out there early, still I believe they will do this eventually.

Posted:4 months ago

#5

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