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EA's Moore apologises for Frostbite prank

EA's Moore apologises for Frostbite prank

Wed 02 Apr 2014 8:05am GMT / 4:05am EDT / 1:05am PDT
Publishing

April Fools' Day tweet causes headaches for COO

EA

April Fool's Day is traditionally one of joke press releases and made-up announcements in the games industry, but yesterday EA COO Peter Moore publicly apologised for a prank tweet from the official Frostbite game engine account.

The unlucky EA executive was responding to a tweet that promised more support for the Wii U, which is probably a sore subject for his contemporaries at Nintendo.

1

GameInformer reported more prank tweets from the account, "Frostbite will power #HalfLife3, coming out summer 2014! #WiiU exclusive" and "Good news, we have finally fixed and optimized our 'netcode'. Uses quantum entanglement for Zero Latency connections. Exclusively on #WiiU." All the tweets have now been deleted.

10 Comments

Andrew Jakobs
Lead Programmer

232 92 0.4
LOL, it was a good prank.. haha...

Posted:5 months ago

#1
so they missed the point of april fools then

Posted:5 months ago

#2

Enrique Echeagaray
Programmer

1 2 2.0
It seems people are very touchy these days :\.

Posted:5 months ago

#3

David Tse
CEO & Co-Founder Subsurface Games

6 2 0.3
Hahaha I love dice!

Posted:5 months ago

#4

Paul Jace
Merchandiser

921 1,374 1.5
Popular Comment
This is the first I've heard of the pranks and I still think they are funny. The Half-Life 3 one was a dead giveaway though. People might have believed the Wii U frostbite one had they not mentioned it being the most powerful Gen 4 platform.

Posted:5 months ago

#5

Andrew Goodchild
Studying development

1,241 400 0.3
Generally generation 4 is used to refer to the Mega Drive, SNES and PC Engine, so indeed, the Wii U would be the most powerful in that list. Generally it would be considered an 8th gen console.
Not sure if that was a dig or not.

Posted:5 months ago

#6

Christian Keichel
Journalist

672 918 1.4
Generally generation 4 is used to refer to the Mega Drive, SNES and PC Engine, so indeed, the Wii U would be the most powerful in that list. Generally it would be considered an 8th gen console.
Not sure if that was a dig or not.
No, that's just EA's ignorance, when it comes to counting generations, they ignore everything before the PS1, which EA calls Generation 1. I am always surprised, how EA can count like this ignoring some of their greatest games by pretending there was no real gaming before the Playstation (e.g. M.U.L.E., One on One, Pinball Contruction Set, Archon, Archon II, Seven Cities of Gold, Heart of Africa, Bard's Tale, Populous).

Posted:5 months ago

#7

Andrew Goodchild
Studying development

1,241 400 0.3
The one thing that would get me using Origin is a Desert/Jungle/Urban Strike collection.

Posted:5 months ago

#8

Chris Madsen

22 10 0.5
Good prank, but an insult to Nintendo. Not Nintendo fanboy, but they are bashing their console for being the weakest console out there.

Posted:5 months ago

#9

Bonnie Patterson
Freelance Narrative Designer

159 431 2.7
It's always a good idea to show respect and treat your rivals as rivals, not enemies. EA's apology moves to recover the classy ground.

Posted:5 months ago

#10

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