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EA's Moore apologises for Frostbite prank

EA's Moore apologises for Frostbite prank

Wed 02 Apr 2014 8:05am GMT / 4:05am EDT / 1:05am PDT

April Fools' Day tweet causes headaches for COO


April Fool's Day is traditionally one of joke press releases and made-up announcements in the games industry, but yesterday EA COO Peter Moore publicly apologised for a prank tweet from the official Frostbite game engine account.

The unlucky EA executive was responding to a tweet that promised more support for the Wii U, which is probably a sore subject for his contemporaries at Nintendo.


GameInformer reported more prank tweets from the account, "Frostbite will power #HalfLife3, coming out summer 2014! #WiiU exclusive" and "Good news, we have finally fixed and optimized our 'netcode'. Uses quantum entanglement for Zero Latency connections. Exclusively on #WiiU." All the tweets have now been deleted.

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Andrew Jakobs Lead Programmer

251 106 0.4
LOL, it was a good prank.. haha...

Posted:A year ago

so they missed the point of april fools then

Posted:A year ago


Enrique Echeagaray Programmer

4 4 1.0
It seems people are very touchy these days :\.

Posted:A year ago


David Tse CEO & Co-Founder Subsurface Games

6 2 0.3
Hahaha I love dice!

Posted:A year ago


Paul Jace Merchandiser

989 1,526 1.5
Popular Comment
This is the first I've heard of the pranks and I still think they are funny. The Half-Life 3 one was a dead giveaway though. People might have believed the Wii U frostbite one had they not mentioned it being the most powerful Gen 4 platform.

Posted:A year ago


Andrew Goodchild Studying development, Train2Game

1,260 424 0.3
Generally generation 4 is used to refer to the Mega Drive, SNES and PC Engine, so indeed, the Wii U would be the most powerful in that list. Generally it would be considered an 8th gen console.
Not sure if that was a dig or not.

Posted:A year ago


Andrew Goodchild Studying development, Train2Game

1,260 424 0.3
The one thing that would get me using Origin is a Desert/Jungle/Urban Strike collection.

Posted:A year ago


Chris Madsen

24 10 0.4
Good prank, but an insult to Nintendo. Not Nintendo fanboy, but they are bashing their console for being the weakest console out there.

Posted:A year ago


Bonnie Patterson Freelance Narrative Designer

228 656 2.9
It's always a good idea to show respect and treat your rivals as rivals, not enemies. EA's apology moves to recover the classy ground.

Posted:11 months ago


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