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EA's Moore apologises for Frostbite prank

EA's Moore apologises for Frostbite prank

Wed 02 Apr 2014 8:05am GMT / 4:05am EDT / 1:05am PDT
Publishing

April Fools' Day tweet causes headaches for COO

EA

April Fool's Day is traditionally one of joke press releases and made-up announcements in the games industry, but yesterday EA COO Peter Moore publicly apologised for a prank tweet from the official Frostbite game engine account.

The unlucky EA executive was responding to a tweet that promised more support for the Wii U, which is probably a sore subject for his contemporaries at Nintendo.

1

GameInformer reported more prank tweets from the account, "Frostbite will power #HalfLife3, coming out summer 2014! #WiiU exclusive" and "Good news, we have finally fixed and optimized our 'netcode'. Uses quantum entanglement for Zero Latency connections. Exclusively on #WiiU." All the tweets have now been deleted.

9 Comments

Andrew Jakobs Lead Programmer

242 99 0.4
LOL, it was a good prank.. haha...

Posted:8 months ago

#1
so they missed the point of april fools then

Posted:8 months ago

#2

Enrique Echeagaray Programmer

4 4 1.0
It seems people are very touchy these days :\.

Posted:8 months ago

#3

David Tse CEO & Co-Founder Subsurface Games

6 2 0.3
Hahaha I love dice!

Posted:8 months ago

#4

Paul Jace Merchandiser

952 1,446 1.5
Popular Comment
This is the first I've heard of the pranks and I still think they are funny. The Half-Life 3 one was a dead giveaway though. People might have believed the Wii U frostbite one had they not mentioned it being the most powerful Gen 4 platform.

Posted:8 months ago

#5

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
Generally generation 4 is used to refer to the Mega Drive, SNES and PC Engine, so indeed, the Wii U would be the most powerful in that list. Generally it would be considered an 8th gen console.
Not sure if that was a dig or not.

Posted:8 months ago

#6

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
The one thing that would get me using Origin is a Desert/Jungle/Urban Strike collection.

Posted:8 months ago

#7

Chris Madsen

24 10 0.4
Good prank, but an insult to Nintendo. Not Nintendo fanboy, but they are bashing their console for being the weakest console out there.

Posted:8 months ago

#8

Bonnie Patterson Freelance Narrative Designer

196 544 2.8
It's always a good idea to show respect and treat your rivals as rivals, not enemies. EA's apology moves to recover the classy ground.

Posted:8 months ago

#9

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