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Retail

EA Origin going digital only

EA Origin going digital only

Mon 31 Mar 2014 9:51am GMT / 5:51am EDT / 2:51am PDT
Retail

No more physical games will be sold as of April 4

Electronic Arts' Origin distribution platform will phase out physical media entirely on April 4.

Origin was established in 2011 to address the PC and Mac gaming market dominated by Valve's Steam platform. EA's focus for Origin has always been on digital products, but until now it also sold boxed games.

According to a post on the Origin site, 99 per cent of the service's customers only ever buy digital products, but for the remaining one per cent, "Origin won't be able to fulfil that need [for boxed games]."

"Digital is fast and convenient. Origin's focus is to give gamers the best experience, and going all-digital will make that possible."

7 Comments

Thomas Dolby Project Manager / Lead Programmer, Ai Solve

341 292 0.9
I always wondered why they even bothered offering it. They always offered physical at a price much more expensive than Amazon. Their pricing really needs a lot of work overall, I bought a digital code for Titanfall off Amazon rather than directly from Origin because it was over 10 cheaper.

Posted:7 months ago

#1

Barrie Tingle Live Producer, Maxis

390 211 0.5
@Thomas, that is to do with anti-competition laws I believe.
Retailers probably wouldn't be happy if Origin started undercutting what they could sell a physical copy for at launch day. This is why Origin has "Origin Exclusive" in the form of Digital Deluxe editions where you get extra items for buying through the service, to entice players to buy direct.

Posted:7 months ago

#2

Neow Shau Jin Studying Bachelor in Computer Science, Universiti Sains Malaysia

52 81 1.6
I'm not sure where their 1% statistics comes from, I'm sure there are more gamers not thrilled at the idea of a 50GB download for a game, I for one bought Titanfall at launch from a local retailer at an equivalent value of $35. An I'm glad I can install it and play instead of waiting for the 50GB download.

If not EA PC games are going to have physical copies, I've don't foresee me buying anything from their Origin store anytime soon.

Posted:7 months ago

#3

Mats Holm Technical Process Analyst, EA BioWare

55 50 0.9
Since physical orders from Origin was only available to a selected few countries in Europe and the US and Canada, I don't expect this to have any impact on you Neow.

Posted:7 months ago

#4

Barrie Tingle Live Producer, Maxis

390 211 0.5
@Neow Their 1% is based on orders through Origin. They aren't saying the total physical games market is only 1% they aren't accounting for Amazon, GameStop, Game etc. in this article.

Posted:7 months ago

#5

Yiannis Koumoutzelis Founder & Creative Director, Neriad Games

363 207 0.6
I am part of that 1%
Too bad they felt forced to sell only their own games and didn't open to indies.
Origin is light, and stylish. I liked it and often used it a lot more than steam.
Perhaps this turn to digital will allow them to do so instead of eventually killing the whole service.

Posted:7 months ago

#6

Morville O'Driscoll Blogger & Critic

1,611 1,473 0.9
Too bad they felt forced to sell only their own games and didn't open to indies.
There was a point when EA were talking loudly about selling third-party and indie games, and you can see they started that, and then... Stopped. There's no indies, but there are a few Capcom/SquEnix/Deep Silver games on the store, if you look hard enough. I'm guessing that third-parties and indies just didn't think it was worth their time (especially for how little promotion they got?).

Edit: Here's something related to all that, from 2012 - http://www.businesswire.com/news/home/20120518005157/en/Origin-Waives-Distribution-Fees-Crowd-Funded-Games#.UzqMOleoDfI

Edited 7 times. Last edit by Morville O'Driscoll on 1st April 2014 10:52am

Posted:7 months ago

#7

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