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Mind Candy launches tech magazine for girls

Mind Candy launches tech magazine for girls

Wed 26 Mar 2014 3:48pm GMT / 11:48am EDT / 8:48am PDT
EducationMedia

Moshi Monsters developer encouraging girls to code, animate and design

Mind Candy, home of the Moshi Monsters empire, has launched a new magazine for young girls that's designed to encourage them to experiment with technology and coding.

"There is nothing currently in the market that aims to bring the tech industry to life for this age group," said editor Jess King.

"Mind Candy has education at the heart of its company values and we felt that there was a gap in the market when it came to educating young girls about the tech world; how to get involved, what jobs are available, but mostly how cool and creative it is."

As well as a range of activities and puzzles the magazine will feature profiles of various tech-based careers, including animation and game design.

"The tech industry has long been seen as a man's world and something that is 'not for girls' but we completely disagree with that notion. There are more and more women shaking up the sector and we hope that Poppet magazine will inspire the next generation of female techies."

Mind Candy is a supporter of the UK government's Year Of Code scheme, with COO/CFO Divinia Knowles on the advisory board.

11 Comments

Neil Young
Programmer

270 300 1.1
Hmm, this could be interesting. Will probably grab a copy and see what my eldest makes of it.

Posted:4 months ago

#1

Gareth Eckley
Commercial Analyst

88 67 0.8
This will most likely find its way towards my urchin if it maintains the standard of previous output.

Posted:4 months ago

#2

Roberto Dillon
Associate Professor

27 20 0.7
This is a great initiative, Really hope it succeeds!

Posted:4 months ago

#3

Helen Merete Simm
Senior UI Artist

43 161 3.7
Popular Comment
I don't know how I feel about this. I support the initiative but I just wish that things like this were aimed at both genders for the start, rather than traditionally aimed at boys and then overcompensating making it for girls only...
Technology is for everyone...

Posted:4 months ago

#4

Neil Young
Programmer

270 300 1.1
@Helen - know what you mean, I regrettably can't see many parents buying this for boys. Will reserve judgement till I've had a look, but am prepared to give them the benefit of the doubt - making it targeted at girls may be a necessary way to redress imbalance.

Posted:4 months ago

#5

Eric Pallavicini
Game Master

259 165 0.6
@Helen
I share your thoughts, but I guess a "positive discrimination" period is necessary at this time, till we hopefully reach the sort of balance we are aiming at.

It is good to see some individual entities proactively acting on this.

Edit: @Neil you beat me ;)

Edited 1 times. Last edit by Eric Pallavicini on 27th March 2014 10:29am

Posted:4 months ago

#6

Tom Keresztes
Programmer

632 239 0.4
I share your thoughts, but I guess a "positive discrimination" period is necessary at this time, till we hopefully reach the sort of balance we are aiming at.
This sort of positive discrimination reinforces the split between normal people and those who are into IT. Seeing IT people as geeks does not really motivate normal people to get into CS.

Posted:4 months ago

#7

Andreia Quinta
Creative & People Photographer

200 476 2.4
How about a neutral magazine for teens/young adults wanting to get into the industry instead of a biased 'girl only' magazine?
We want chauvinism to stop but than "we" ladies pull these ones out. Interesting to say the least.

Posted:4 months ago

#8

Helen Merete Simm
Senior UI Artist

43 161 3.7
@Tom
YES! "Seeing IT people as geeks does not really motivate normal people to get into CS." Exactly!


@Andrea
"How about a neutral magazine for teens/young adults wanting to get into the industry instead of a biased 'girl only' magazine?
We want chauvinism to stop but than "we" ladies pull these ones out. Interesting to say the least."
Somehow I don't think the person in charge of this is a woman, the dude on the pic is the main Mind Candy man...and it kinda feels like a PR stunt... Be interesting to hear from more industry women about this, and to also see how it will be presented.

Edited 1 times. Last edit by Helen Merete Simm on 27th March 2014 3:29pm

Posted:4 months ago

#9

Neil Young
Programmer

270 300 1.1
Somehow I don't think the person in charge of this is a woman, the dude on the pic is the main Mind Candy man
The press release suggests it's being headed up by Jessica King - I think the picture may just be an old stock one of the character.
This sort of positive discrimination reinforces the split between normal people and those who are into IT. Seeing IT people as geeks does not really motivate normal people to get into CS.
Not sure I get this - assuming you mean geek in a negative sense, where do you derive the inference that they intend to do that?

*if* they get this right I would say the effect would be the reverse of what you're implying.

Posted:4 months ago

#10

Neil Young
Programmer

270 300 1.1
OK, have acquired a copy. It's not really a "girls tech magazine", but more a magazine targeting fans of the character which includes some tech content. I guess the idea is more to normalise the stuff to kids rather than overtly market it (the stated aims of the product really aren't obvious from the cover).

Posted:3 months ago

#11

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