Mind Candy, home of the Moshi Monsters empire, has launched a new magazine for young girls that's designed to encourage them to experiment with technology and coding.
"There is nothing currently in the market that aims to bring the tech industry to life for this age group," said editor Jess King.
"Mind Candy has education at the heart of its company values and we felt that there was a gap in the market when it came to educating young girls about the tech world; how to get involved, what jobs are available, but mostly how cool and creative it is."
As well as a range of activities and puzzles the magazine will feature profiles of various tech-based careers, including animation and game design.
"The tech industry has long been seen as a man's world and something that is 'not for girls' but we completely disagree with that notion. There are more and more women shaking up the sector and we hope that Poppet magazine will inspire the next generation of female techies."
Mind Candy is a supporter of the UK government's Year Of Code scheme, with COO/CFO Divinia Knowles on the advisory board.