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Retail

LEGO franchise has sold 1.6m games since 2013

LEGO franchise has sold 1.6m games since 2013

Mon 17 Mar 2014 8:53am GMT / 4:53am EDT / 1:53am PDT
Retail

"Ninth biggest video games franchise in the world" says Warner Bros

Warner Bros Interactive Entertainment's sales and marketing director for the UK has revealed that the LEGO franchise of games has sold more than one million units since 2013.

"Since the start of 2013, WBIE has sold 1.6 million LEGO games. LEGO is currently the second biggest game franchise in 2014 year-to-date, in terms of units sold, with 420,200 units. Another strong week could see the LEGO game franchise take the number one franchise spot," Spencer Crossley told MCV.

"LEGO is the second biggest toy company and the ninth biggest video games franchise in the world, so there is good room for more growth in our sector."

Last year the senior vice president for international games at Warner Bros, Olivier Wolff, promised GamesIndustry International there was plenty of life in the franchise yet.

"What has been interesting is that we were always concerned about is there a ceiling to that? And the reality is that there's absolutely no fatigue at all and there is actually a demand for different experiences."

8 Comments

Tuomas Pirinen
Head of Design

9 9 1.0
1.6 million? Is this for UK alone? Otherwise the number seems awfully low.

Posted:5 months ago

#1

Morville O'Driscoll
Games Blogger & Journalist

1,530 1,330 0.9
Mmm... The devil is in the details, I think. A quick Wiki reveals that Lego Star Wars (the "start" of the video-game franchise) released 2005, and there's been many Lego games since. But the Star Wars and Indiana Jones games were published by Eidos and LucasArts, and Lego Pirates of the Caribbean was published by Disney. Take them out (so it's just the WB published games), and you have less entries in the series, so the number seems more likely, though still rather low. Perhaps they're not counting digital?

Edited 1 times. Last edit by Morville O'Driscoll on 17th March 2014 12:44pm

Posted:5 months ago

#2

Christian Keichel
Journalist

671 918 1.4
Take them out (so it's just the WB published games), and you have less entries in the series, so the number seems more likely, though still rather low.
The number is only for games sold in 2013 and 2014, because of their age Lego Star Wars, Lego Indiana Jones and Lego Pirates weren't exactly selling like hotcakes in 2013 any more, so they wouldn't be adding much to the numbers. We ware talking about Lego Marvel Superhoeroes (2013), Lego City Undercover (2013), Lego The Movie (2014) and copies of Lego Batman 2 (2012) and Lego Lord of the Rings (2012), but my guess is these games sold the majority of their copies in 2012.

Edited 2 times. Last edit by Christian Keichel on 17th March 2014 1:52pm

Posted:5 months ago

#3

Morville O'Driscoll
Games Blogger & Journalist

1,530 1,330 0.9
Mmm... True. I did lose track of the "since the start of 2013" during my Wiki browsing. :p Still, it seems an odd thing to say. 1.6m spread across the franchise in 15 months doesn't strike me as something to crow about, when they could've given higher figures if they went back further in time. *shrugs* Ah well. Who am I to question it. :)

Edited 1 times. Last edit by Morville O'Driscoll on 17th March 2014 2:01pm

Posted:5 months ago

#4

Neil Young
Programmer

296 369 1.2
@Christian the two lego city undercover titles were published by nintendo, not WB.

Posted:5 months ago

#5

Christian Keichel
Journalist

671 918 1.4
@ Neil

Lego City Undercover was a cooperation between Nintendo and TT Games Publishing Ltd, which is owned by WBIE, the Wii U version features a screen all 3 logos (Nintendo, tt and WB Games) when you load the game, so I think it's hard to say, if they included these sales in their calculations.
In the US Warner Bros. was the distributor of the game, but then, this is not of much interest, when it comes down to UK sales.

Posted:5 months ago

#6

Luke Giddings
Programmer

22 5 0.2
"because of their age Lego Star Wars, Lego Indiana Jones and Lego Pirates weren't exactly selling like hotcakes in 2013 any more"

Considering a couple of weeks back (22nd Feb) Lego : Batman (the 1st one) and the Lego Star Wars : The Complete Saga were back in the top 40, I'm not sure I'd discount their older titles. In fact, that week 9 out of 40 of the top 40 were LEGO games, so I'm slightly surprised that it is only 1.6m and not more. But still, congratulations to all the devs at TT - I know they work bloody hard on those games so it's nice to see them selling well.

Source: chart-track

Posted:5 months ago

#7

Raymond Goldsmith
Chairman & CEO

7 1 0.1
When somebody wants to create lots of noise amidst dense fog, look out ,,

Posted:5 months ago

#8

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